Data plays a central role in the progress of research, the discovery of new phenomena, and the testing and advance of theories. iORB longitudinal data initiative serves this mission. The goals of this initiative are below:
- Initiate novel, potentially high impact, longitudinal data collection on important business phenomena that are likely to bear fruit over the long term of 5+ years.
- Brand Marshall as a pioneer in developing and expanding rich new data for research.
- Enable cross-functional research in promising new areas that capitalize on recent technological innovations and the strength of our local economy relating to MECC (Media, Entertainment, Culture and Creative) sector.
- Increase the visibility of Marshall’s research initiatives and increase citations to Marshall’s publications.
- Leverage Marshall’s proximity to the Southern Cal entertainment-media-video gaming businesses
2020-2021 Funded Longitudinal Research
Intelligent Systems Index: Robotic Process Analysis
Daniel O'leary, Leventhal School of Accounting
Monitoring Healthcare Discussions in Social Media
Dinesh Puranam, Department of Marketing
Vrinda Kadiyali, Professor of Management, Cornell University
Nicholas H. Noyes, Professor of Marketing, Cornell University
Entrepreneurial Culture, Innovation, and Stock Market Returns: A Longitudinal Study of Entry, Disruption, and Survival in the US
Gerry Tellis, Department of Marketing
Understanding the Commercialization of Digital Entertainment via Investor-Startup Networks
Yanhao “Max” Wei, Department of Marketing
Tianshu Sun, Department of Data Sciences and Operations
Sha Yang, Department of Marketing
Nielson Television and Streaming Data: A Resource to Study Media Consumption and Competition
Milan Miric, Department of Data Sciences and Operations
The Role of Digital Platforms in Increasing Access to Affordable Medication
Shantanu Dutta, Department of Marketing
Gourab Mukherjee, Department of Data Sciences and Operations
Dinesh Puranam, Department of Marketing
Reetabrata Mookherjee, Head of Data, GoodRx, Santa Monica