E Learning2

WBB and Asynchronous Learning

January 12, 2021
• by
Urvi Bajaj
Marshall Student Organizations

As a freshman starting school in 2020, it’s safe to say that I (along with many of my peers) have not had a standard college education experience. While I have never attended in-person classes at USC, I can attest to the fact that the remote learning experience at Marshall is incredibly strong. USC has taken several steps to ensure that this experience is as close to normal as can be, and the Faculty and Staff have provided their support every step of the way.

One of my favorite classes this past semester was BUAD307: Marketing Fundamentals with Professor Uhalde. Despite the online format, this class was one of my most engaging classes at USC. One of the most common struggles with Zoom learning is the lack of personal connection and general conversation that is a crucial aspect of in-person class. I am really grateful that this was not an issue in my marketing class. Professor Uhalde was super candid with us from the first class about her life and background and was always willing to pause class to share funny stories and answer questions. Not only did our class learn about the difference between marketing and advertising, but we also shared our favorite mac n cheese brands and thoughts on Ariana Grande’s new album with Professor Uhalde. This level of human connection helped my classmates and I to look forward to class and build relationships with each other and our professor.

I was also able to get involved with a few Marshall Recognized Student-Run Organizations at USC this last semester. One of my most notable memories is something that was only possible due to our remote environment. I am a member of the International Consulting Club (ICC) where we consult for different companies each semester to provide them with a framework to help reach the goals they outline for us at the beginning of the project. My project team consulted for JMA Organic Skincare, a company based out of Oakland, CA.  Besides expanding their online presence and expanding domestically, one of their goals was to expand overseas. This is where it gets really exciting! ICC has a branch at the Hong Kong University of Science and Technology (HKUST), so for this project, we were able to partner with a team of consultants at HKUST to create a final deliverable for JMA.

This was an experience that was truly unforgettable, for a couple reasons. Firstly, I often found myself on Zoom calls with students in different parts of the world, such as Thailand. While the time difference led to some interesting meeting times, my team and I were able to work with students we would not have crossed paths with at USC. Not only was this a great networking opportunity, but I can confidently say that I learned an incredible amount about digital marketing and consulting from upperclassmen and our HKUST counterparts. This experience was only possible because of the online format this year, and it is one that I truly value.

Starting my freshman year online has been challenging, but also rewarding in so many ways. My classes and student organizations have helped me to grow, both personally and professionally, and for that I am truly grateful. During a time when the whole world is struggling to stay connected, I am glad that I was able to find a community within Marshall to lean on.

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