Why Marshall
Leadership
Dean Geoffrey Garrett
Dean's Cabinet
Boards
Real-World Learning
Human Leadership
Tech Fluency
Global Opportunities
Diversity, Equity and Inclusion
Teaching + Innovation
Experiential Learning Center
Open Expression Statement
Programs
Undergraduate Programs
Admissions
Degrees
BS Business Administration (BUAD)
Business Emphases
BS Accounting (ACCT)
World Bachelor in Business (WBB)
BS Business of Cinematic Arts (BCA)
BS Artificial Intelligence for Business (BUAI)
Undergraduate Minors
Graduate Programs
MBA Programs
Full-Time MBA (FTMBA)
Executive MBA (EMBA)
Part-Time MBA (MBA.PM)
International MBA (IBEAR)
Online MBA (OMBA)
Specialized Masters
MS Business Administration (MSBUSAD)
MS Business Analytics (MSBA)
MS Entrepreneurship + Innovation (MSEI)
MS Finance (MSF)
MS Global Supply Chain Management (MSGSCM)
MS Marketing (MSMKT)
MS Social Entrepreneurship (MSSE)
Master of Business for Veterans (MBV)
Master of Management Studies (MMS)
Accounting Masters
Master of Accounting (MAcc)
Master of Business Taxation (MBT)
Master of Business Taxation for Working Professionals (MBT.WP)
PhD Program
Accounting
Data Sciences + Operations
Finance
Management + Organization
Marketing
Graduate Certificates
GC in Business Analytics
GC in Financial Analysis + Valuation
GC in Management Studies
GC in Marketing
GC in Optimization + Supply Chain Management
GC in Strategy + Management Consulting
GC in Sustainability + Business
GC in Technology Commercialization
GC in Library and Information Management – Online
Executive Education
Departments
Business Communication (BUCO)
Faculty
Data Sciences and Operations (DSO)
Finance + Business Economics (FBE)
Leventhal School of Accounting (ACCT)
Lloyd Greif Center for Entrepreneurial Studies (BAEP)
Management and Organization (MOR)
Marketing (MKT)
Institutes + Centers
Randall R. Kendrick Global Supply Chain Institute
Peter Arkley Institute for Risk Management
VanEck Digital Assets Initiative
Institute for Outlier Research in Business
Lloyd Greif Center for Entrepreneurial Studies
Incubate USC
Brittingham Social Enterprise Lab
Neely Center for Ethical Leadership and Decision Making
Center for Effective Organizations
Center for Global Innovation
Center for Investment Studies
Initiative on Digital Competition
Trojan Network
Recruiting
Undergraduate
Graduate
Career Services
Giving + Support
Alumni Engagement + Resources
Student Organizations
Steve W. Martin is the author of seven of books on enterprise sales strategies and thirty-five Harvard Business Review articles. As a revenue growth strategist, sales organization effectiveness consultant, and sales trainer, he has worked with over 250 high technology companies and more than 100 business services, manufacturing, and healthcare companies. Steve has had the privilege of helping over 150,000 salespeople become top revenue producers at companies including Google, IBM, Salesforce, HP, Lenovo, PayPal, Oracle, AT&T, McAfee, Blackboard, Boston Scientific, Staples, and Morgan Stanley.Steve Martin's books on complex enterprise and technology sales include:--Sales Strategy Playbook: The Ultimate Reference Guide to Solve Your Toughest Sales Challenges-- Heavy Hitter I.T. Sales Strategy: Competitive Insights from Interviews with 1,000+ Key I.T. Decision Makers and Top Technology Salespeople-- Heavy Hitter Sales Linguistics: 101 Advanced Sales Call Strategies for Senior Salespeople-- Heavy Hitter Sales Psychology: How to Penetrate the C-Level Suite and Persuade Company Leaders to Buy-- Heavy Hitter Sales Wisdom: Proven Sales Warfare Strategies, Secrets of Persuasion, and Common-Sense Tips for Success-- Heavy Hitter Selling: How Successful Salespeople Use Language and Intuition to Persuade Customers to Buy--The Real Story of Informix Software and Phil White: Lessons in Leadership for the Executive TeamSteve is also a noted sales effectiveness researcher who has conducted studies on sales organization best practices, key trends, and top salesperson performance. His published research (available on stevewmartin.com) includes:-- The Sales Organization Performance Gap: What Separates High Performing and Underperforming Sales Organizations-- The Truth About the Field Sales to Inside Sales Migration Trend-- The Personality Attributes and Sales Persona of Top Sales Professionals-- A Comparison of High Performing and Underperforming Salespeople and Sales ManagersSteve teaches Sales Management: The Art and Science of Sales at the University of Southern California Marshall Business School MBA Program.