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Sivaramakrishnan Siddarth

Associate Professor of Marketing
Building
HOH
Room / Office
613

PhD, University of California, Los Angeles; PGDM, Indian Institute of Management - Calcutta; BTech, Indian Institute of Technology - New Delhi

Sivaramakrishnan Siddarth is an expert in the development and use of response models to understand consumer and market behavior. His research has been published in the Journal of Marketing Research, Journal of Marketing, Management Science, and Marketing Science among others. Professor Siddarth currently serves on the editorial board of Marketing Letters. He is a recipient of the O’Dell outstanding paper award from the Journal of Marketing Research, the USC Mellon Award for excellence in mentoring graduate students, the Evan C. Thompson Faculty Teaching and Learning Innovation Award, and several Golden Apple teaching awards.

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Dinakar Jayarajan, Sivaramakrishnan Siddarth, Jorge Silva-Risso () "Cannibalization vs. competition: An empirical study of the impact of product durability on automobile demand ,"  International Journal of Research in Marketing  35, 641-660.
Timothy Gilbride, Imran Currim, Ofer Mintz, Sivaramakrishnan Siddarth () "A Model for Inferring Market Preferences from Online Retail Product Information Matrices ,"  Journal of Retailing  92, 470-485.
Ohjin Kwon, Anthony Dukes, Sivaramakrishnan Siddarth, Jorge Silva-Risso () "The Informational Role of Product Trade-Ins for Pricing Durable Goods ,"  Journal of Industrial Economics  LXII, 736-762.
Imran Currim, Ofer Mintz, Sivaramakrishnan Siddarth () "Information Accessed or Information Available? The Impact on Consumer Preferences Inferred at a Durable Product E-Commerce Website ,"  Journal of Interactive Marketing  29, 11-25.
Linli Xu, Kenneth Wilbur, Sivaramakrishnan Siddarth, Jorge Silva-Risso () "Price Advertising by Different Channel Members ,"  Management Science.
Linli Xu, Kenneth Wilbur, Sivaramakrishnan Siddarth, Jorge Silva-Risso () "Price advertising by manufacturers and dealers ,"  Management Science  60, 2816–2834.
Rakesh Niraj, Sivaramakrishnan Siddarth () "Price customization and within-chain data do not mix! ,"  European Journal of Marketing  48, 360–379.
Kwon Ohjin, Sivaramakrishnan Siddarth () "Does a Consumer’s Previous Purchase Predict Other Consumers’ Choices? A Bayesian Probit Model with Spatial Correlation in Preference and Response ,"  Marketing Science.
Raymond Sin, Ramnath Chellappa, Sivaramakrishnan Siddarth () "Price-formats as a Source of Price Dispersion: A Study of Online and Offline Prices in the Domestic US Airline Markets ,"  Information Systems Research  22, 83-98.
Randolph Bucklin, Sivaramakrishnan Siddarth, Jorge Silva-Risso () "Distribution Intensity and New Car Choice ,"  Journal of Marketing Research  45, 473-486.
Seema Pai, Sivaramakrishnan Siddarth, Suresh Divakar () "Advertising Tracking ,"  The SAGE Handbook of Advertising, Advertising Tracking.
Srabana Dasgupta, Sivaramakrishnan Siddarth, Jorge Silva-Risso () "Lease or Buy: A Structural Model of a Consumer’s Vehicle and Contract Choice Decisions ,"  Journal of Marketing Research  44, 490-402.
Paul Gustafson, Sivaramakrishnan Siddarth () "Describing the Dynamics of Attention to TV commercials: A Hierarchial Bayes Model of the Time to Zap an Ad ,"  Journal of Applied Statistics  34, 585-609.
Paul Gustafson, Sivaramakrishnan Siddarth () "Describing the dynamics of attention to TV commercials: A hierarchical Bayes analysis of the time to zap an ad ,"  Journal of Applied statistics  34, 585–609.
Srabana Dasgupta, Sivaramakrishnan Siddarth, Jorge Silva-Risso () "To lease or to buy? A structural model of a consumer’s vehicle and contract choice decisions ,"  Journal of Marketing Research  44, 490–502.
Pauwels Koen, Sivaramakrishnan Siddarth, Dominique Hanssens () "The Long-Term Effects of Pricing and Promotions on Category Traffic, Brand Choice and Purchase Quantity ,"  Journal of Marketing Research  39, 421-439.
Koen Pauwels, Dominique Hanssens, Sivaramakrishnan Siddarth () "The long-term effects of price promotions on category incidence, brand choice, and purchase quantity ,"  Journal of marketing research  39, 421–439.
Chang Kwangpil, Sivaramakrishnan Siddarth, Charles Weinberg () "The Impact of Heterogeneity in Purchase Timing and Price Responsiveness on Estimates of Sticker Shock Effects ,"  Marketing Science  18, 178-192.
Randolph Bucklin, Sunil Gupta, Sivaramakrishnan Siddarth () "Determining segmentation in Sales Response Across Consumer Purchase Behaviors ,"  Journal of Marketing Research   35, 189-197.
Randolph Bucklin, Sunil Gupta, Sivaramakrishnan Siddarth () "Modeling the Effect of Purchase Quantity on Consumer Choice of Product Assortment ,"  Journal of Forecasting: Special Issue on Marketing Applications  17, 281-301.
Randolph Bucklin, Sunil Gupta, Sivaramakrishnan Siddarth () "Modelling the effect of purchase quantity on consumer choice of product assortment ,"  Journal of Forecasting  17, 281–301.
Sivaramakrishnan Siddarth, Amitava Chattopadhyay () "To Zap or Not to Zap: A Study of the Determinants of Channel Switching During Commercials ,"  Marketing Science  17, 124-138.
Ralph Hakstian, Linda Scratchley, Allison MacLeod, Roger Tweed, Sivaramakrishnan Siddarth () "Selection of Telemarketing Employees by Standardized Assessment Procedures ,"  Psychology and Marketing  14.
Asim Ansari, Sivaramakrishnan Siddarth, Charles Weinberg () "Pricing a bundle of products or services: The case of nonprofits ,"  Journal of Marketing Research, 86–93.
Richard Pollay, Sivaramakrishnan Siddarth, Michael Siegel, Anne Haddix, Robert Meritt, Gary Giovino, Michael Eriksen () "The Last Straw? Cigarette Advertising and Realized Market Shares among Youths and Adults, 1979-1993 ,"  Journal of Marketing   60, 1-16.
Asim Ansari, Sivaramakrishnan Siddarth, Charles Weinberg () "Pricing a Bundle of Products and Services: The Case of Nonprofits ,"  Journal of Marketing Research  33, 86-93.
Sivaramakrishnan Siddarth, Randolph Bucklin, Donald Morrison () "Making the cut: Modeling and analyzing choice set restriction in scanner panel data ,"  Journal of Marketing Research, 255–266.
Sivaramakrishnan Siddarth, Randolph Bucklin, Donald Morrison () "Marking the Cut: Modeling and Analyzing Choice Set Restrictions in Scanner Panel Data ,"  Journal of Marketing Research  32, 255-266.