Sivaramakrishnan Siddarth is an expert in the development and use of response models to understand consumer and market behavior. His research has been published in the Journal of Marketing Research, Journal of Marketing, Management Science, and Marketing Science among others. Professor Siddarth currently serves on the editorial board of Marketing Letters. He is a recipient of the O’Dell outstanding paper award from the Journal of Marketing Research, the USC Mellon Award for excellence in mentoring graduate students, the Evan C. Thompson Faculty Teaching and Learning Innovation Award, and several Golden Apple teaching awards.
Areas of Expertise
NEWS + EVENTS
Marshall Faculty Recognized for Teaching Excellence
Faculty recognized for exceptional teaching are honored with excellence awards and endowed teaching chair positions.
Marshall Faculty Publications, Awards, and Honors: May 2023 and Year-End Round-Up
We are thrilled to congratulate our faculty on recently accepted and published research, 2022-2023 teaching and research awards, and new chair appointments.
RESEARCH + PUBLICATIONS