Sasha Strauss

Adjunct Professor of Marketing
Room / Office

MBA, University of Southern California; BA, University of California, Irvine

Corporations, non-profits, universities, and religious institutions call on Sasha’s company to help create and communicate their brand’s reason to believe. Sasha Strauss is a branding industry veteran, with two decades leading brand strategy programs worldwide. In 2006, Sasha founded Innovation Protocol, a brand consultancy headquartered in Los Angeles, with staff in San Francisco and New York. As chief of Innovation Protocol, Sasha and his team advise organizations on how to tell their unique stories through branding. Their clients have included organizations like Google, Disney, Amgen, the Roman Catholic Church and the Jewish Federation, Homeboy Industries and the Boy Scouts.
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