Pai-Ling Yin is an Associate Professor of Clinical Entrepreneurship and Director of the Technology Commercialization Initiative. She co-founded the Mobile Innovation Group (http://mig.stanford.edu) to research the mobile app ecosystem, from industry evolution to platform competition to entrepreneurial strategy. Pai-Ling received her economics PhD from Stanford. She was a professor of strategy at Harvard Business School and MIT Sloan and a research scholar at the Stanford Institute for Economic Policy Research. She has written numerous cases on technology and strategy and research papers on platform competition and innovation diffusion. She currently teaches tech commercialization and co-created a new required course in the MBA program on critical thinking. She was a co-founder of FitLAB Pilates in Cambridge, MA.