Assistant Professor Research Day 2024 Showcases Expertise Among Faculty
The annual event promotes a multidisciplinary research culture and a deeper understanding of the relationship between business and society.
Mika is an assistant professor in the Department of Data Sciences and Operations at the USC Marshall School of Business. Her research focuses on developing efficient and provably good algorithms for revenue management and resource allocation problems. She is especially interested in problems with applications in online marketplaces, delivery systems, and the sharing economy. She obtained her PhD at the Cornell School of Operations Research and Information Engineering under the supervision of Huseyin Topaloglu. Prior to her PhD, Mika spent two years working in operations and management consulting at Analytics Operations Eng., Inc.
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NEWS + EVENTS
Assistant Professor Research Day 2024 Showcases Expertise Among Faculty
The annual event promotes a multidisciplinary research culture and a deeper understanding of the relationship between business and society.
Marshall Faculty Publications, Awards, and Honors: October 2023
We are proud to highlight the amazing Marshall faculty who have been recognized this month for their leading-edge work and expertise.
Data's Time to Shine
Marshall’s Data Sciences and Operations department has stellar year, racking up grants, research awards and other honors.
Data's Time to Shine
Marshall’s Data Sciences and Operations department has stellar year, racking up grants, research awards and other honors.
RESEARCH + PUBLICATIONS
We consider revenue management problems with heterogenous resources, each with unit capacity. An arriving
customer makes a booking request for a particular interval of days in the future. We offer an assortment
of resources in response to each booking request. The customer makes a choice within the assortment to
use the chosen resource for her desired interval of days. The goal is to find a policy that determines an
assortment of resources to offer to each customer to maximize the total expected revenue over a finite selling
horizon. The problem has two useful features. First, each resource is unique with unit capacity. Second, each
customer uses the chosen resource for a number of consecutive days. We consider static policies that offer
each assortment of resources with a fixed probability. We show that we can efficiently perform rollout on
any static policy, allowing us to build on any static policy and construct an even better policy. Next, we
develop two static policies, each of which is derived from linear and polynomial approximations of the value
functions. We give performance guarantees for both policies, so the rollout policies based on these static
policies inherit the same guarantee. Lastly, we develop an approach for computing an upper bound on the
optimal total expected revenue. Our results for efficient rollout, static policies, and upper bounds all exploit
the aforementioned two useful features of our problem. We use our model to manage hotel bookings based on
a dataset from a real-world boutique hotel, demonstrating that our rollout approach can provide remarkably
good policies and our upper bounds can significantly improve those provided by existing techniques.
We examine the revenue–utility assortment optimization problem with the goal of finding an assortment that maximizes a linear combination of the expected revenue of the firm and the expected utility of the customer. This criterion captures the trade-off between the firm-centric objective of maximizing the expected revenue and the customer-centric objective of maximizing the expected utility. The customers choose according to the multinomial logit model, and there is a constraint on the offered assortments characterized by a totally unimodular matrix. We show that we can solve the revenue–utility assortment optimization problem by finding the assortment that maximizes only the expected revenue after adjusting the revenue of each product by the same constant. Finding the appropriate revenue adjustment requires solving a nonconvex optimization problem. We give a parametric linear program to generate a collection of candidate assortments that is guaranteed to include an optimal solution to the revenue–utility assortment optimization problem. This collection of candidate assortments also allows us to construct an efficient frontier that shows the optimal expected revenue–utility pairs as we vary the weights in the objective function. Moreover, we develop an approximation scheme that limits the number of candidate assortments while ensuring a prespecified solution quality. Finally, we discuss practical assortment optimization problems that involve totally unimodular constraints. In our computational experiments, we demonstrate that we can obtain significant improvements in the expected utility without incurring a significant loss in the expected revenue.
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