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Linda Hagen
  • Assistant Professor of Marketing

Professor Hagen conducts research on consumer behavior. Within this domain she is particularly interested in how consumers use various strategies to to feel better about themselves and their consumption decisions. She teaches undergraduate consumer behavior courses at the Marshall School of Business.

Areas of Expertise

Consumer Decision Making
Eating Behavior
Food Decision Making
Food Industry
Food Marketing
Guilt
Healthcare

Departments

Marketing

RESEARCH + PUBLICATIONS