Professor Hagen conducts research on consumer behavior. Within this domain she is particularly interested in how consumers use various strategies to to feel better about themselves and their consumption decisions. She teaches undergraduate consumer behavior courses at the Marshall School of Business.
Areas of Expertise
INSIGHT + ANALYSIS
Research: Linda Hagen's Work Featured on Fast Company
Research published by HAGEN, assistant professor of marketing, that looks at how people may be misled by the beauty of food is the centerpiece of a FAST COMPANY piece.
Research: Linda Hagen's Work Featured on LA Weekly
Interview: Linda Hagen on Medium
RESEARCH + PUBLICATIONS