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Gülden Ülkümen

Associate Professor of Marketing
Building
HOH
Room / Office
315

PhD, New York University; MBA, Koç University; BS, Istanbul Technical University

Gülden Ülkümen is Associate Professor of Marketing at the University of Southern California. She received her PhD in Marketing from New York University. Professor Ülkümen’s research interests include consumer budgeting and savings decisions, consequences of categorization on consumers’ decisions, and the impact of uncertainty on decision making. She has been recognized as a Young Scholar by the Marketing Science Institute (MSI). Professor Ülkümen serves on the editorial boards of the Journal of Consumer Research and the Journal of Consumer Psychology, and she is an ad hoc reviewer for journals including the Journal of Marketing Research, as well as research funding agencies such as the National Science Foundation and Israel Science Foundation. Her research has been published in the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, and Journal of Experimental Psychology: General. This work has also been featured in The New York Times, U.S. News, and Yahoo Finance. She is currently teaching the Marketing Management course (MBA) and has previously taught the Consumer Behavior course at the Marshall School of Business at USC.

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David Tannenbaum, Craig Fox, Gulden Ulkumen () "Judgment Extremity and Accuracy under Epistemic versus Aleatory Uncertainty ,"  Management Science  63, 497-518.
Elif Isikman, Deborah MacInnis, Gulden Ulkumen, Lisa Cavanaugh () "The Effects of Curiosity-Evoking Events on Activity Enjoyment ,"  Journal of Experimental Psychology: Applied  22, 319-330.
Gulden Ulkumen, Craig Fox, Bertram Malle () "Two Dimensions of Subjective Uncertainty: Clues from Natural Language ,"  Journal of Experimental Psychology: General  145, 1280-1297.
Amitav Chakravarti, Andrew Grenville, Vicki Morwitz, Jane Tang, Gulden Ulkumen () "Malleable Conjoint Parthworths: How the Breadth of Screener Response Scales Alters Price Sensitivity ,"  Journal of Consumer Psychology  20, 515-525.
Gulden Ulkumen, Manoj Thomas () "Personal Relevance and Mental Simulation Amplify the Duration Framing Effect ,"  Journal of Marketing Research  50, 194-206.
Gulden Ulkumen, Amar Cheema () "Framing Goals to Influence Personal Savings: The Role of Specificity and Construal Level ,"  Journal of Marketing Research  48, 958-969.
Craig Fox, Gulden Ulkumen () "Distinguishing Two Dimensions of Uncertainty ,"  Perspectives on Thinking, Judging, and Decision Making  Universitetsforlaget, 1, 21.
Gulden Ulkumen, Amitav Chakravarti, Vicki Morwitz () "Categories Create Mindsets: The Effect of Exposure to Broad versus Narrow Categorizations on Subsequent, Unrelated Decisions ,"  Journal of Marketing Research  48, 659-671.
Gulden Ulkumen, Manoj Thomas, Vicki Morwitz () "Will I Spend More in 12 Months or a Year? The Effect of Temporal Frames on Budget Estimates ,"  Journal of Consumer Research  35, 245-256.
Amitav Chakravarti, Chris Janiszewski, Gulden Ulkumen () "The Neglect of Prescreening Information ,"  Journal of Marketing Research  43, 642-653.