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Gülden Ülkümen

  • Associate Professor of Marketing

Professor Ülkümen studies the impact of uncertainty on decision making, and consumer's financial decision making. She is the PhD Program Coordinator for the Marketing Department, and a collaboration fund leader of the Behavioral Science and Policy Initiative. She has been awarded the INFORMS Decision Analysis Society's Best Publication Award and recognized as a MSI Young Scholar. Her research has been published in the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Management Science, Journal of Personality and Social Psychology, and Journal of Experimental Psychology: General. She currently teaches the Research Forum for the PhD students and the Consumer Behavior course at the Masters, MBA and Undergraduate levels, and previously has taught the Core Marketing course in the Full time MBA program.

Gülden Ülkümen

Areas of Expertise

Budgeting
Consumer Behavior
Financial Decision Making
Investment
Language
Probability
Savings
Stock Market
Uncertainty

Programs

Full-Time MBA (FTMBA)
Marketing PhD
MS Marketing (MSMKT)
Undergraduate

Departments

Marketing

RESEARCH + PUBLICATIONS