She has received her PhD from New York University, MBA from Koç University, and BSc. from Istanbul Technical University.
Gülden Ülkümen’s research interests include consumer budgeting and savings decisions, the impact of uncertainty on decision making, and the consequences of categorization on consumers’ decisions. She has been recognized as a Young Scholar by the Marketing Science Institute (MSI). Her research has been published in outlets including the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, and Journal of Experimental Psychology: General. This work has also been featured in The New York Times, U.S. News, and Yahoo Finance. She has taught the Marketing Management course (MBA) and the Consumer Behavior courses at the Marshall School of Business.