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Gary Frazier is an expert on structuring and managing channels of distribution and has published extensively in leading marketing journals. He currently serves as editor of Journal of Marketing. He has won several awards for his teaching including Marshall's Golden Apple Award in 2008. Professor Frazier has consulted and taught for a number of major corporations including Coca-Cola, General Electric, Honeywell, IBM, Intel, Microsoft, and Weyerhaeuser and is active in expert witnessing. He served as an advisor to the Justice Department in its examination of Microsoft. Before joining USC in 1984, Professor Frazier served on the faculty at the University of Illinois.
RESEARCH + PUBLICATIONS
The paper reviews the past twenty years of publications on the organization and management of channels of distribution. Implications for future research are considered and advanced.
The paper focuses on the factors that motivate suppliers and intermediaries to exchange information with one another, especially on end-customer preferences.
The paper examines based on available secondary data how vertical restraints in franchise systems impact the dissolution of franchise relationships and the growth of franchise systems.
The paper summarizes the contributions Jag Sheth made to my career.
The paper explores how governance mechanisms shape the size of franchise systems.