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Gary Lee Frazier

  • Professor of Marketing

Gary Frazier is an expert on structuring and managing channels of distribution and has published extensively in leading marketing journals. He currently serves as editor of Journal of Marketing. He has won several awards for his teaching including Marshall's Golden Apple Award in 2008. Professor Frazier has consulted and taught for a number of major corporations including Coca-Cola, General Electric, Honeywell, IBM, Intel, Microsoft, and Weyerhaeuser and is active in expert witnessing. He served as an advisor to the Justice Department in its examination of Microsoft. Before joining USC in 1984, Professor Frazier served on the faculty at the University of Illinois.

Gary Lee Frazier

Areas of Expertise

Channel Integration
Channel Organization
Distribution Intensity
Multiple Channels