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Diane Marie Badame
  • Professor of Clinical Marketing

Diane Badame specializes in the fields of marketing management, customer satisfaction and new product development. She currently serves as the Academic and Program Director of the Master of Science in Marketing Program. 

Professor Badame received Marshall's Golden Apple Teaching Award in 2010 and 2018. Before joining Marshall, she held senior management positions with major consumer packaged goods and financial services companies. Professor Badame also consults with business organizations in the areas of marketing strategy, new product developments and customer satisfaction.

Areas of Expertise

Branding
Brands
Customer Satisfaction
Marketing Strategy
New Product Development

Departments

Marketing

RESEARCH + PUBLICATIONS