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Dennis Schorr

  • Professor of Clinical Marketing

Dennis Schorr is an expert on strategic flexibility, marketing resources and capabilities, and competitive advantage. His research has been published in the Journal of Personality and Social Psychology. He has consulted for a variety of organizations in Marketing Strategy, Marketing Research and Strategy, and Total Quality Management and Market Responsiveness.

Dennis Schorr
Press Inquiries: COMMUNICATIONS@MARSHALL.USC.EDU

Departments

Marketing

NEWS + EVENTS

RESEARCH + PUBLICATIONS

COURSES

Fall 2025
  • MKT-530
    New Product Development
    Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle.
  • MKT-566
    Decision Making Using Marketing Analytics
    Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions.
Spring 2025
  • MKT-450
    Consumer Behavior and Marketing
    Examine diverse consumers behavior including acquisition, usage and disposition of products. Understand the psychological, social and cultural influences that drive consumers decisions.
  • MKT-530
    New Product Development
    Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle.
Fall 2024
  • GSBA-528
    Marketing Management
    Marketing is treated as a managerial decision-making process. Emphasis is given to understanding the concepts, tools, and techniques that comprise a comprehensive marketing strategy. Duplicates credit in GSBA 509, the former GSBA 509ab, and GSBA 546.
  • MKT-530
    New Product Development
    Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle.
  • MKT-566
    Decision Making Using Marketing Analytics
    Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions.
Spring 2024
  • MKT-450
    Consumer Behavior and Marketing
    Examine diverse consumers behavior including acquisition, usage and disposition of products. Understand the psychological, social and cultural influences that drive consumers decisions.
  • MKT-530
    New Product Development
    Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle.
Fall 2023
  • GSBA-528
    Marketing Management
    Marketing is treated as a managerial decision-making process. Emphasis is given to understanding the concepts, tools, and techniques that comprise a comprehensive marketing strategy. Duplicates credit in GSBA 509, the former GSBA 509ab, and GSBA 546.
  • MKT-450
    Consumer Behavior and Marketing
    Examine diverse consumers behavior including acquisition, usage and disposition of products. Understand the psychological, social and cultural influences that drive consumers decisions.
  • MKT-530
    New Product Development
    Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle.
  • MKT-566
    Decision Making Using Marketing Analytics
    Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions.