Dennis Schorr

Wrote a Teaching Note for a case study written by GE managers entitled "GE Aviation: "Friending" Devices Across the Airline Industry Value Chain." This teaching note was used by the faculty and GE managerial judges at the MBA Case Competition that was held as part of the full-time MBA Global Leadership Forum.

This case study examines the NBA's expansion into China. It studies the role of sports and basketball in China, the strategies and marketing approaches the NBA has been using in China, and the challenges and opportunities presented in this large market. The case explores the future direction the NBA should take in China in order to continue being successful and growing in China.

This case study examines Costco's expansion into countries around the world. The marketing strategy that Costco has used as it has expanded internationally is examined. The propsects for Costco's continued expansion in international markets are discussed. Recommendations for Costco's future international marketing strategy are considered.