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Dennis Schorr

Associate Professor of Clinical Marketing

Dennis Schorr is an expert on strategic flexibility, marketing resources and capabilities, and competitive advantage. His research has been published in the Journal of Personality and Social Psychology. He has consulted for a variety of organizations in Marketing Strategy, Marketing Research and Strategy, and Total Quality Management and Market Responsiveness.

Dennis Schorr

- 213-740-5041
dschorr@marshall.usc.edu

Curriculum Vitae

Press Inquiries: COMMUNICATIONS@MARSHALL.USC.EDU

Departments

Marketing

RESEARCH + PUBLICATIONS

Abstract

Wrote a Teaching Note for a case study written by GE managers entitled "GE Aviation: "Friending" Devices Across the Airline Industry Value Chain." This teaching note was used by the faculty and GE managerial judges at the MBA Case Competition that was held as part of the full-time MBA Global Leadership Forum.

Author[s]

Dennis Schorr

Publication Date

09.01.2013
Abstract

This case study examines the NBA's expansion into China. It studies the role of sports and basketball in China, the strategies and marketing approaches the NBA has been using in China, and the challenges and opportunities presented in this large market. The case explores the future direction the NBA should take in China in order to continue being successful and growing in China.

Author[s]

Dennis Schorr

Lifang He

Publication Date

12.01.2011
Abstract

This case study examines Costco's expansion into countries around the world. The marketing strategy that Costco has used as it has expanded internationally is examined. The propsects for Costco's continued expansion in international markets are discussed. Recommendations for Costco's future international marketing strategy are considered.

Author[s]

Dennis Schorr

Publication Date

09.01.2009
Abstract

Author[s]

Dennis Schorr

S. Dasu

Publication

El Diario Financiero(Special Edition on "Chile in the Eyes of the World")

Publication Date

11.01.2004
Abstract

Author[s]

Dennis Schorr

Publication

Moderator for Session at Forst & Sullivan Executive Conference on Marketing Innovations in the Pharmaceuticals Industry

Publication Date

11.01.2002

COURSES

Spring 2024

MKT-450

Consumer Behavior and Marketing

Examine diverse consumers behavior including acquisition, usage and disposition of products. Understand the psychological, social and cultural influences that drive consumers decisions.
MKT-530

New Product Development

Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle.