TAMBA & SAMBA Scholarship Opens Doors
Marshall’s new TAMBA & SAMBA scholarships offer MBA access to talented Indonesian professionals.
Carl Voigt teaches business policy, competitive strategy, entrepreneurship and venture initiation, and global strategy and international management. He is a three-time winner of the Golden Apple Award, and has served as Associate Dean for the undergraduate, executive MBA, and Marshall MBA programs.
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NEWS + EVENTS
TAMBA & SAMBA Scholarship Opens Doors
Marshall’s new TAMBA & SAMBA scholarships offer MBA access to talented Indonesian professionals.
Full-Time MBA Team Presents to APEC
Students presented in-depth findings on post-pandemic challenges facing micro, small, and medium enterprises (MSMEs) to business leaders.
RESEARCH + PUBLICATIONS
Swellfun, a Diageo owned Chinese hard liquor (Baijiu) company, is facing enormous challenges. Its new CEO needs to make some painful executive decisions: whether to discontinue an on-going project, should or how to lay off extra overhead, how to design a red ocean strategy, how to expand overseas, how to integrate different corporate cultures, etc.
Goodbaby International, a Chinese juvenile product company that is listed on Hong Kong, needs to make decisions on various issues, including OEM, ODM, own-brand, global v.s. domestic strategy, online v.s. off-line, upper market v.s. lower market, foreign executives v.s. local executives, etc.
Goodbaby Internation, the largest stroller maker in the world, is globalizing, but facing a series of challenges. The current executive team is not well positioned to take the company to the next level as a global company. The company also needs to balance its China market versus North America and European markets. This is a living case to teach MBA or undergraduate students how a Chinese company transforms itself.
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