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Carl W. Voigt

Academic Director for International Business Education and Research
Professor of Clinical Management and Organization

Carl Voigt teaches business policy, competitive strategy, entrepreneurship and venture initiation, and global strategy and international management. He is a three-time winner of the Golden Apple Award, and has served as Associate Dean for the undergraduate, executive MBA, and Marshall MBA programs.

Carl W. Voigt

- 213-740-0764
cvoigt@marshall.usc.edu

Curriculum Vitae

Press Inquiries: COMMUNICATIONS@MARSHALL.USC.EDU

Departments

Management + Organization

NEWS + EVENTS

Full-Time MBA Team Presents to APEC

Students presented in-depth findings on post-pandemic challenges facing micro, small, and medium enterprises (MSMEs) to business leaders.

MORE Full-Time MBA Team Presents to APEC

RESEARCH + PUBLICATIONS

Abstract

Swellfun, a Diageo owned Chinese hard liquor (Baijiu) company, is facing enormous challenges. Its new CEO needs to make some painful executive decisions: whether to discontinue an on-going project, should or how to lay off extra overhead, how to design a red ocean strategy, how to expand overseas, how to integrate different corporate cultures, etc.

Author[s]

Baizhu Chen

Carl W. Voigt

Publication Date

12.01.2013
Abstract

Goodbaby International, a Chinese juvenile product company that is listed on Hong Kong, needs to make decisions on various issues, including OEM, ODM, own-brand, global v.s. domestic strategy, online v.s. off-line, upper market v.s. lower market, foreign executives v.s. local executives, etc.

Author[s]

Baizhu Chen

Carl W. Voigt

Publication Date

04.01.2013
Abstract

Goodbaby Internation, the largest stroller maker in the world, is globalizing, but facing a series of challenges. The current executive team is not well positioned to take the company to the next level as a global company. The company also needs to balance its China market versus North America and European markets. This is a living case to teach MBA or undergraduate students how a Chinese company transforms itself.

Author[s]

Baizhu Chen

Carl W. Voigt

Publication Date

12.01.2012