Justin Coton

Justin was born and raised in the city of Lynwood California. He earned his Bachelor of Science degree in Business Administration with a Concentration in Marketing from the University of California, Riverside. He then earned his Master of Science degree in Higher Education from the California State University, Fullerton. Before joining the USC Marshall Academic Advising team, he worked as an Admissions Coordinator at West Coast University (WCU) and as a Senior Admissions Counselor at the Southern California Institute of Architecture (SCI-Arc) where he guided undergraduate and graduate students through matriculation. He has also worked as a Data Fieldwork Assistant for the Black and Male of Color Success Initiative at Compton College where he helped create workshop programming for students of color.

Justin is a first-generation college student who was raised in a single-parent household. He is passionate about serving underrepresented student populations and aims to provide guidance and support for students through an equity-minded lens. In his free time, he enjoys spending time with loved ones, exercising, attending concerts/music festivals, and spending time at the beach.