I3 Consortium Launch

Thursday, November 16, 2017

7:30 am - 12:00 pm

Location: Galen Center and Epstein Family Plaza

Type: Onsite
Register here

I3 screenBackground: The I3 (Intelligent Internet-of-Things Integrator is an innovative IoT data management system developed by USC’s Marshall School of Business and Viterbi School of Engineering with encouragement from the City of Los Angeles and other business interests seeking to create an ecosystem that will encourage the accelerated deployment of IoT technology by creating an environment that allows  citizens and businesses to form community managed data marketplaces. 

I3 presentersPurpose of the Event:  This event represents the formal launch of the I3 consortium byUSC, the City of Los Angeles, and the consortium’s founding member companies/organizations.  The I3 consortium is an open consortium that will 1) support an IoT test bed, 2) provide a living environment to study IoT business issues (such as usability, privacy, incentives, business models, return-on-investment), and 3) creation of an opensource distributable that will enable other cities/organizations to replicate the Los Angeles tested IoT environment. 

Significance of the Event

Some researchers forecast that there will be 75B IoT devices connected to the network by 2025.  That is equivalent to 10 devices for every person in the world.  By this measure, the evolution of IoT will be even more impactful to the way we live and work than the Internet.  USC, Los Angeles, and the companies that are working together to create the I3 consortium believe the benefit of IoT will be maximized when communities work together to utilize their data in a respectful, open and trusted information exchange.  Los Angeles has made many key contributions that helped shaped the emergence of the Internet and this effort along with many other endeavors highlighted during InnovateLA demonstrate our continued efforts to reinforce Los Angeles’s position as a global leader, as a visionary environment, and a source of inspiration.  USC’s multidisciplinary approach to solving wicked problems and creating technological advances such as I3 demonstrates what can be achieved when diverse perspectives are brought to bear on a complex topic.  The diversity that Los Angeles provides and the philosophies encouraged by USC create an environment which is a natural fit that makes our region the focal point for many other future smart-community, smart campus, smart-city, and smart-government initiatives

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Planned Demonstrations and Poster Board Participants
USC I3 Proof of Concept shows Privacy/trust management, Data Brokers and Data Metering. Based on 311 data, LAX parking at LAX; beacons; Location selling; and Twitter analytics. Viterbi
USC/LA Clean Streets (in collaboration with City of LA) shows IoT based ability to monitor street cleanliness. Street clean
USC SmartBuildings (based on BacNet) with anomaly detection.   
Orange Barrel Interactive Kiosk Experience done in collaboration with the city of LA + WB  
USC Karma shows automated structuring tools to improve data portal usability (with City of LA) LA
USC CTM demonstrates how test bed data can be used to validate IoT business cases CTM i3
Kiana Analytics.  Use of tracking data to provide physical security, wayfinding, Kiana
Tech Mahindra demonstration of CAPE for community management CAPE
Korea University Center for Software Security and Assurance. Demonstration of IOTCube: to detecting security vulnerabilities in IoT software IOTcube
Avata Intelligence: demonstration of realtime Airport and Police/DPS deployment Law
Ether2: Distributed queuing IoT access technology  
ARM:  Research division of ARM ARM
WigWag:  IoT device software and hubs  


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Program Agenda

6:00 AM         Demonstration area open for set-up

7:00 AM         Registration open

7:30 AM         Founding consortium members arrive for coffee

8:00 AM         Welcome and I3 introduction (Exec Director CTM)

8:05 AM         Remarks on the importance of IoT to City of LA (CIO)

8:15 AM         Remarks on the importance of IoT to USC (Vice-Provost and Dean of Viterbi)

8:20 AM         Remarks on the importance of IoT to Warner Bros (VP Digital Initiatives)

8:25 AM         Remarks on the importance of IoT to Tech Mahindra (Pres Comm & CEO Net Services)

8:30 AM         Closing remarks and an opening of Q&A (moderated by Exec Director CCI)

8:30 AM         Q&A from press and public to founding consortium members

8:55 AM         Final remarks and demo floor opening (Exec Director IMSC)

9:00 AM         Demo area open – discussion and networking time

11:00 AM       Demo area closes and breakdown begins.

Noon-1pm     Buffer

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The Goals of the I3 Consortium

The I3 consortium is a first-of-its-kind open consortium that was created to encourage the formation of community-based IoT networks. To do so, the consortium will 1) work with suppliers to create an environment that simplifies the testing and evaluation of IoT networking components, 2) build and evaluate concepts and tools needed to create and manage trust in a community of independent device owners, and 3) distribute software/information to encourage the common evolution and networking of IoT communities.

The specific goals of the I3 Consortium are as follows:

  • Integrate software from different sources to create a city-scale IoT test/demonstration system.
  • Create a test/demonstration system which can prove functionality, provide operational testing, and generate market data needed to evaluate the return on investment.
  • Expand our understanding of IoT marketplaces and privacy by evaluating concepts that encourage or inhibit the emergence of community data-rivers such as data ownership, incentives, and trust.
  • Build an open-source deliverable from the core I3 software that can be distributed to other community-based IoT data rivers to encourage systemic evolution from a common foundation.
  • Develop network functions need to allow different and independent I3 data rivers to interact and exchange data.
  • Stimulate IoT device deployment and data sharing by independent device owners by addressing security and privacy needs as a complement to an incentive and trust building system.
  • Provide application developers access to aggregated real-time IoT data-rivers on an as-needed basis.
  • Encourage increased application side use of data-rivers by AI systems, applications, and data brokers for more intelligent decision making.
  • Create a virtualized representation of the IoT device to a network infrastructure in order to isolate the devices with an uncertain pedigree from damaging the network.
  • Create an environment that allows for the collection of operational and economic data that serves to allow return-on-investment analysis and field-operations usability feedback.

USC will act as the I3 consortium manager and will provide a suitable IoT test environment for the I3 consortium members. The test environment will be expandable to include the City of Los Angeles in order to demonstrate scalability. USC will seek corporate contributions and research grants to grow the I3 vision and to support research that makes use of the I3 environment. I3 members will have access to pre-release software and the testing/demonstration facilities. As an open-source program, non- I3 members will be encouraged to contribute to the I3 software based on the distributed software.  Business research that comes from the I3 consortium will aid the City of Los Angeles (and other cities that follow Los Angeles’s lead by adopting I3) in developing a financially sound IoT deployment strategy.

The I3 consortium will support different levels of membership to encourage participation from individuals, small companies, and large companies alike. Interested companies will be free to select a membership level that matches their desired level of community interaction.

As I3 evolves, it has the potential to play a role in protecting the city from IoT centric cyber threats.  It will also have the potential to allow the city to monetize city data as a possible source of incremental revenue.  Finally, because I3 would allow citizens to volunteer their data for use in city operations, it has the potential to reduce the capital required to turn Los Angeles into a smart city AND improve operational decision making by expanding the data available to operational entities.

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