Management Development Program: Business Essentials for Managers

  • Management and Strategy


This six-day course offers an in-depth look at fundamental management development. Each of the six days will help you build skills in leadership and decision making, strategic management, team building, entrepreneurial thinking and innovation, finance, marketing, consumer satisfaction, and operations. You will learn MBA-level concepts and practices from some of USC’s top business faculty in everything from the concrete language of budgets to the subtle points of executive communication in business terms they understand. Apply them immediately at work.

Please note:  This program will run six (6) Saturdays in spring 2019: April 6, 13, 20, and 27, 2019 and May 4 and 11th, 2019. Be careful to look at the days and dates before registering.

    • Date
    • Time
    • Cost
    • Location
    • Date
      April 6, 2019 - May 11, 2019
    • Time
      8:00 am - 5:00 pm
    • Cost
    • Location
      Los Angeles, CA
    • + details/register
Outcomes and Objectives

After your module, you will be able to walk into your workplace with new ideas, new strategies and new ways to resolve business and managerial challenges.

  • Gain a deeper understanding of the competitive forces that influence corporate success
  • Learn strategic and managerial skills necessary for leadership in an entrepreneurial business world
  • Understand financial management and its relationship to monitoring and evaluating your organization's performance
  • Learn the value of firms and the strategies that shareholders value
  • Understand effective marketing strategies to exceed customer expectations
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Topics and Sessions
  • Business Acumen
  • Strategy Formulation and Implementation
  • Building and Sustaining a Competitive Advantage
  • Operations to Achieve Competitive Advantage
  • Executive Communication Skills
  • Leadership and Decision Making
  • Finance and Accounting
  • Social Media Marketing

People Management in a Team-Based Environment
Interpersonal skills 
Effective team building & management 
Managing people: motivation, behavior & performance

Finance for Managers
Value-based management 
Finance principles: cash flow analysis, capital budgeting, risk-return, capital structure, & investment strategies

Accounting for Managers
Financial reporting 
Financial statement analysis 
Interpret & utilize accounting data for planning and reporting
Cost accounting issues

Strategy Formulation & Implementation
What is strategy: who-what-how 
Environmental trends & impact: SWOT 
Strategic thinking: aligning goals, objectives & behaviors

Achieving Competitive Advantage
Value chain analysis 
Create differentiation/competitive advantage 
Link strategy to action 
The global perspective

Improving Operations to Achieve Competitive Advantage
Business process management & improvement 
Customer service: internal & external 
Supply chain management

Strategic Marketing Management 
Branding Positioning 
Marketing, Strategic and Analogy 
Partnership Brand Marketing

Executive Communication Skills
Organizing presentations 
Presentation skills 
Negotiation & Persuasion

Putting It All Together: Team Project
Case work completed in small teams over the course of the program 
Final project presentations

Social Media Marketing
Review of Social Networks
Marketing your Business
Engaging audiences
Measuring results

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Teaching Method

Using case studies, current business articles, interactions and a team project, the faculty will lead you to focus on the key knowledge and skills you need to understand business from an overall perspective. In-class and team projects will provide the opportunity for participants to apply new models to their own business units or organizations.

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Who Should Attend

This program is specifically designed for managers with 2 to 9 years of experience, professionals with management responsibilities lacking any formal business education, specialists taking on general responsibilities, or anyone who simply wants exposure to the most current business practices.

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Past Participant Testimonials

"The first day of this program paid for itself! Thanks." - General Counsel, Modified Plastics, Inc.

"This was a great overview of business topics. This course hit appropriately on skills and experiences of everyday business in a concentrated amount of time." - Senior National Sales Executive, Coca-Cola

"This was a fantastic program that allowed us to immediately practice the skills we learned and to experience working in a team environment." - Regional Sales Manager, Jafra Cosmetics International

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Gita Govahi Ph.D. is the Director of the Experiential Learning Center at the USC Marshall School of Business. During her tenure, she has inaugurated a number of training programs and conducted numerous training sessions for the Marshall School's graduate, undergraduate and executive education programs. As the Director of the Experiential Learning Center, she leads a core group of professional trainers who design and conduct experiential exercises for the Marshall School's constituencies. Ms. Govahi received her bachelor's degree in business administration from the USC Marshall School of Business and her Master of Science degree in applied behavioral science also from USC. A doctoral candidate at Claremont, her area of interest is knowledge management and e-learning.

James J. Owens is an Assistant Professor in the Center of Management Communication at the USC Marshall School of Business. He is an expert in professional management communication, including oral, written, negotiation and interpersonal skills, as well as career- related communication such as interviewing, resumes, and networking. He has authored more than 100 articles published in local, national, and international magazines and newspapers.

James received a BA from Bates College, an MBA from Columbia University and an MPW from USC. For more detailed background information on Professor Owens please click here.

Kyle Mayer is Associate Professor of Strategy in the Department of Management and Organizations at the University of Southern California's Marshall School of Business. Dr. Mayer teaches in the university's MBA and Ph.D. programs as well as with a variety of executive audiences. Dr. Mayer has taught, and often led, executive programs in many industries including, but not limited to, aerospace, finance, software, biotechnology, information technology, and healthcare. His teaching capabilities have been recognized with two Golden Apple teaching awards (2003 and 2011) and a variety of other teaching awards including Marshall's Educator of the Year Award in 2006. 

Merle Hopkins is a Professor of Clinical Accounting at the Leventhal School of Accounting at the University of Southern California (1995 to present), where he also served as the assistant dean and as an assistant professor. Merle currently teaches financial accounting, managerial accounting and entrepreneurial finance in the USC Master of Medical Management program and the undergraduate accounting mega-section(BUAD 250a). Merle received his PhD in business administration (accounting) from Michigan State University, his MS in accountancy from Western Michigan University, and his BA in history from Western Michigan University. For more detailed background information on Professor Hopkins please click here.

Murat Bayiz is an Associate Professor of Clinical Data Sciences and Operations at Marshall School of Business. He has two decades of combined management consulting and academic experience and specializes in operations strategy, project and supply chain management. Murat teaches courses in supply chain management, project management, and operations management, operations consulting at Marshall School’s undergraduate, MS in GSCM, and MBA programs. In recent years he received two Golden Apple awards for teaching excellence and the Evan Thompson award for teaching and learning innovation.

Rex Kovacevich teaches in the undergraduate and executive education programs at the Marshall School of Business. He has twice received the Golden Apple Award, given by students to the top undergraduate business school professor, and has received other Marshall School faculty awards for teaching and learning innovations. Rex also serves as the Associate Director of the Marshall Global Branding Center, which focuses on brand-related research, executive education programs, and student learning opportunities. While in the corporate world, Rex held different product management and sales management positions with a major California bank, where he specialized in the marketing of consumer and small business financial products. Rex received his Master of Business Administration degree from the University of Southern California. click here



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Course Disclaimer

Every reasonable effort will be made to ensure this course runs as described on this web page. Please note that course dates and professors are subject to change. You will be notified by email in advance if there is a date or professor change. Additionally, this course also requires a minimum number of registrants in order to take place. You will be notified by email if the course does not meet this minimum.

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