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Management Development Program: Business Essentials for Managers

  • Management and Strategy

Program

If you are responsible for managing or motivating a team, this six-day course offers a look at fundamental management development to help you maximize your organization's bottom-line results.  In a collaborative learning environment, each session, taught by a different USC Marshall Professor, will help you build the skills necessary to deliver higher levels of performance. You will finish this program with a team presentation combining all the new skills you have learned. 

Outcome and Objectives:

•    In the Executive Communication session considered a “soft” skill, you will learn what is often cited as the #1 predictor of long-term career success.
•   During the EQ & Leadership Coaching session, you will learn to leverage this knowledge everyday. 
•    In the Strategy Formulation session, you will review the framework for thinking, formulation, and implementation of a competitive and profitable strategy.
•    The Design Thinking session will provide you with an immersive introduction to its logic, practices, and application a way of thinking and a collection of methods.
•    The Emerging Technology session you will examine three firms and consider how emerging technologies can create new opportunities for them.
•    In the Financial Modeling session you will learn how to build a financial model in Excel while learning vital accounting concepts.
•    During the Strategic Marketing session, you will review general marketing functions often completed by marketing staff, then dig into the critical marketing decisions that are management responsibility.
•    While in the Innovation & Creativity session, you will identify actions you can take immediately to increase your creativity and to foster it in your team. 

    • Date
    • Time
    • Cost
    • Location
    • Date
      October 4, 2019 - November 8, 2019
    • Time
      8:00 am - 5:00 pm
    • Cost
      $4550
    • Location
      Los Angeles, CA
    • + details/register
    • Date
      April 4, 2020 - May 16, 2020
    • Time
      8:00 am - 5:00 pm
    • Cost
      $4550
    • Location
      Los Angeles, CA
    • + details/register
Session Details

After each session, you will be able to walk into your workplace with new ideas, new strategies, and new ways to resolve business and managerial challenges.

EQ & Leadership Coaching:

•    Explore the essential elements of effective communication with, leading, and coaching others with different communication styles.

•    Learn how initiating a coaching culture can be a competitive advantage for your firm—enabling you to recruit, motivate, and retain the best talent.

Strategy Formulation:

•    Analyze the differences between function strategy vs. business strategy

•    Review the key components of a competitive strategy

Design Thinking:

•    Learn about the logic and practices of design thinking

•    Practice the specific techniques for gaining new insights into markets

•    Understand the application of the method to strategically over problems in existing organizations

Emerging Technologies:

•    Understand how to approach emerging technologies as opportunities

•    Evaluate how technology trends create advantages and threats

Financial Modeling:

•    Understand best practices for building efficient and dynamic models in Excel

•    Use modeling techniques such as conditionals, switches, and Goal Seek

•    Understand basic financial and managerial accounting concepts

Strategic Marketing:

•    Understand the critical strategic role marketing plays within any business model

•    Use market analysis to construct a positioning statement that will inform your marketing actions

Innovation & Creativity:

•    Focus on identifying major barriers to creativity

•    Consider steps you can take to address and overcome these barriers

 

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Teaching Method

You will participate in interactive classroom sessions and exercises, self-assessments and dynamic case studies that focus on the key knowledge and skills you need to understand business from an overall perspective. In-class and team projects will provide the opportunity for participants to apply new models to their own business units or organizations.

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Who Should Attend

This program is specifically designed for managers with 2 to 9 years of experience, professionals with management responsibilities lacking any formal business education, specialists taking on general responsibilities, or anyone who simply wants exposure to the most current business practices.

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Past Participant Testimonials

"The first day of this program paid for itself! Thanks." - General Counsel, Modified Plastics, Inc.

"This was a great overview of business topics. This course hit appropriately on skills and experiences of everyday business in a concentrated amount of time." - Senior National Sales Executive, Coca-Cola

"This was a fantastic program that allowed us to immediately practice the skills we learned and to experience working in a team environment." - Regional Sales Manager, Jafra Cosmetics International

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Faculty
FACULTY BIOS

 

 

Gita Govahi

Gita Govahi

Assistant Dean of Experiential Learning & Research

USC Marshall Experiential Learning Center

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Professor Rex Kovacevich

Rex Kovacevich

Professor of Clinical Marketing

USC Marshall School of Business

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Professor Kyle Mayer
 

Kyle Mayer

Professor of Management and Organization

USC Marshall School of Business

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Professor James Owens

James Owens

Associate Professor of Clinical Business Communication

USC Marshall School of Business

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Professor Violina Rindova

Violina Rindova

Professor of Management and Organization

USC Marshall School of Business

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Professor Julie Suh

Julie Suh

Assistant Professor of Clinical Accounting

USC Marshall School of Business

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Professor Pai-Ling Yin

Pai-Ling Yin

Associate Professor of Clinical Entrepreneurship

USC Marshall School of Business

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Course Disclaimer

Every reasonable effort will be made to ensure this course runs as described on this web page. Please note that course dates and professors are subject to change. You will be notified by email in advance if there is a date or professor change. Additionally, this course also requires a minimum number of registrants in order to take place. You will be notified by email if the course does not meet this minimum.

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