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Strategic Marketing Online

  • Marketing

Program

Marketing is important to every professional's 'business' in current work environments. Learn to research, write, and implement an effective marketing plan. With this accelerated program you will come away with strong knowledge of data-driven, fact-based strategic market opportunities and buying behavior, and deepen customer relationships. Learn to effectively position your new or existing concepts, services, and products in viable markets for success. Get one-on-one professor feedback on your marketing plan. 

Outcome and Objectives:

• Acquire the skills to strategically utilize marketing principles in any business setting
• Evaluate consumer buying behavior, market dynamics and their respective value chains to identify opportunities
• Analyze customers and prospects to identify their needs and profitable target markets 
• Write a integrated strategic marketing plan and get one-on-one feedback

Exec Ed Online Business Program Who Should Attend:  This program is beneficial to all business professionals from across all departments and industries in understanding the importance of strategic marketing in development and management of products. This program is especially impactful for non-marketers who have been given increased responsibility for marketing and planning.
    • Date
    • Time
    • Cost
    • Location
    • Date
      July 3, 2019 - August 7, 2019
    • Time
      24/7
    • Cost
      $995
    • Location
      Online
    • + details/register
    • Date
      January 8, 2020 - February 12, 2020
    • Time
      24/7
    • Cost
      $995
    • Location
      Online
    • + details/register
Online Teaching Method & Experience

Designed for busy professionals, this program blends USC’s heritage of academic excellence with the flexibility of online learning. The course will begin after 9:00 a.m. on the first day and will close at 11:45 p.m. on the last day.  

Approximately 18 to 24-hours of participation and work, this online course fits perfectly into any busy schedule as it can be taken at your pace over a five-week period. It includes online video sessions, reading and case studies, interactive exercises, writing an Integrated Strategic Marketing Plan, and one-on-one discussion session with faculty.

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Participant Testimonial

“I was not sure how I would like an online program. I really found myself looking forward to the next lecture. The professor was very engaging and it felt very personal. I liked that we have the opportunity to meet together live or by phone.” – Research Director, Bluewater Learning

“Strategy is an essential part of every business, not just with products but ideas as well. When presenting ideas to our clients, we must analyze the audience, determine the difference in profitability between clients, and then "market" our ideas to tailor their needs. I can personally use what I just learned in the Strategic Marketing course by presenting my ideas in different ways to my different audiences and better influence their decisions.” -- Business Development, Kiewit

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Faculty

 

Professor Diane Badame

Diane Badame

Professor of Clinical Marketing

USC Marshall School of Business

Learn More

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Course Disclaimer

Every reasonable effort will be made to ensure this course runs as described on this web page. Please note that course dates and professors are subject to change. You will be notified by email in advance if there is a date or professor change. Additionally, this course also requires a minimum number of registrants to take place. You will be notified by email if the course does not meet this minimum.

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