University of Southern California

Advanced Management Program (AMP)

Upcoming Program Dates: May 2-6, 2016; Nov 7-11, 2016

Register for Spring 2016 here
Register for Fall 2016 here

Exceptional Preparation for 21st Century Managers

Download AMP Overview

The Advanced Management Program (AMP) is one of USC CTM's core educational programs and is designed to provide high-potential rising leaders with the tools and perspective needed to manage and lead in an environment transformed by the convergence of telecommunications, technology, and media.

Program Objectives

The objective of the Advanced Management Program is to provide high-potential rising leaders with the tools and perspective needed to manage and lead in the evolving communications sector. Among the topics covered in the program will be:

  • A historical perspective on comunications, technology, and media
  • The role and impact of disruptive technology advances
  • A review and analysis of the key domestic and global players in the industry
  • Competitive dynamics and emerging successful business models
  • Alliances, partnerships, and the future of telecommunications, technology & media
  • Generational impacts on the nature of customers and employees
  • 21st Century marketing and selling
  • A comprehensive case study designed to incorporate all aspects of the AMP program curriculum

"The (program) informed me of trends impacting my industry, while giving me the innovative & tactical tools to plan for the future. The sessions were extremely informative, relevant and engaging. The shared experiences...were unforgettable...This really was world-class training!"

--AMP Participant

Who Should Attend

The Advanced Management Program is geared to high potential rising leaders who have a proven track record of success, and who are the perceived next-generation leaders of their respective organizations.

Benefits of Attending

Those who complete the Advanced Management Program will be able to merge an understanding of the strategic direction of the evolving industry landscape with the ongoing requirements of managing and leading a functional organization. Managers attending AMP are provided with the tools to analyze the environment, communicate these changes to their colleagues, and lead their organizations.

Past Participants  |  Program Details  |  Faculty


The Advanced Management Program is currently held on the University of Southern California campus, just south of downtown Los Angeles, California. The USC campus is adjacent to Exposition Park, which features the LA Colisseum, the Natural History Museum and other attractions. It is also just a few miles from LA Live, Staples Center, Walt Disney Concert Hall, Dodger Stadium, and a host of restaurants and entertainment venues.

Cancellation Policy

A refund can be given only if cancellation is received 30 days prior to the beginning of the AMP program. Fax, email or written postmarked cancellation must carry a transmittal date at least 30 days prior to the beginning of the AMP session in which the participant is registered Click here for the address, email and fax number.

Registrants who cancel their registration less than 30 days prior to any session of AMP program are responsible for full registration payment, although appropriate substitutes may be accepted for registrants who are unable to attend.

Admission Policy

Enrollment in the Advanced Management Program is limited in order to provide maximum opportunity for interaction and teamwork. Participants are invited from all key segments of the communications sector, in the U.S. and abroad.