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Initiative on Digital Competition

  • Initiative on Digital Competition

    Initiative on Digital Competition

    The continued and rapid growth of digital platforms has generated questions about the consequences for society, business, and the global economy. The USC Marshall Initiative on Digital Competition, starting in January 2021, aims to discover insights on these questions through a collaboration of industry practitioners and academics from business disciplines as well as non-business disciplines (e.g. computer science, economics, law, communications); and disseminate these insights to a broad set of audiences that includes academics, business leaders, and the public.

    Topics of Interest:

    - Analysis of innovation, disruption, and competition for online platforms and their ecosystems

    - Implications of regulatory policies on digital platform competition, and value creation

    - Evaluation of policy proposals by lawmakers, think tanks, as well as by industry trade groups and consumer advocates

CORE TEAM

  • Anthony Dukes

    Anthony Dukes
    • Robert E. Brooker Chair in Marketing
    • Professor of Marketing
    • Co-Director Initiative on Digital Competition

    Anthony Dukes studies marketing intermediaries - the businesses that connect marketers to their customers - such as retailers, e-commerce platforms, and commercial content sites. Professor Dukes’ research appears regularly in leading academic journals such as Journal of Marketing Research, Management Science, and Marketing Science. He teaches graduate classes in pricing and in marketing analytics. He is Co-Director (with Danny Sokol) of the Initiative on Digital Competition and senior editor at the journal Marketing Science.

  • D. Daniel Sokol

    D. Daniel Sokol
    • Carolyn Craig Franklin Chair in Law
    • Affiliated Professor of Marketing

    D. Daniel Sokol focuses address the interface of law and business interface across a number of dimensions: antitrust, data breaches, corporate governance, compliance, innovation, M&A, technological transformation, and platforms. He is among the top 10 most cited antitrust law professors in the past five years. He has edited 10 books and his articles have appeared in a variety of journals: Strategic Management Journal, Journal of Law and Economics, Harvard Business Review, Sloan Management Review, and various law and economics journals.

EXTERNAL RESEARCH AFFILIATES

  • Carmelo Cennamo

    Carmelo Cennamo

    Professor of Strategy and Entrepreneurship, Copenhagen Business School

    Research Focus: Platform ecosystems, Competition in digital markets, Platform competition and platform disruption, Digital transformation at market and sector level

  • Yuxin Chen

    Yuxin Chen

    Dean of Business, Distinguished Global Network Professor, NYU Shanghai; Global Network Professor, NYU

    Research Focus: Data-driven Marketing, Internet Marketing, Competitive Strategies, Structural Empirical Models, Bayesian Econometric Methods

  • Anindya Ghose

    Anindya Ghose

    Professor of Information, Operations, and Management Sciences and Professor of Marketing, NYU's Stern School of Business

    Research Focus: Social Media, Text Mining of User-Generated Content, Digital, Advertising and Marketing, Mobile Apps, Mobile Internet and, Mobile Commerce, Electronic Commerce, Crowdfunding

  • Anja Lambrecht

    Anja Lambrecht

    Professor of Marketing, London Business School

    Research Focus: Pricing, Choice and usage under nonlinear pricing, Biases in tariff choice, Online advertising, Electronic markets

USC RESEARCH AFFILIATES

  • Mohammed Alyakoob

    Mohammed Alyakoob
    • Assistant Professor of Data Sciences and Operations

    Mohammed's research examines the economic and societal impact of digital marketplaces, with a focus on examining and measuring the role of traditional barriers, related to market structure, race, and expertise, among others, on limiting the equality of benefits derived from these platforms.

  • Shantanu Dutta

    Shantanu Dutta
    • Dave and Jeanne Tappan Chair in Marketing
    • Professor of Marketing

    Shantanu Dutta is an expert on strategic marketing, especially in high technology markets. He also studies how firms use distribution, partnerships, and value pricing to build competitive advantage. His research has been published in leading marketing, economics, and management journals including the Journal of Marketing, Journal of Marketing Research, Marketing Science, Quarterly Journal of Economics, Journal of Law and Economics, Journal of Law, Economics and Organization, Management Science, and Strategic Management Journal. He serves on the editorial board of the Journal of Marketing Research and Marketing Science.

  • Nikhil Malik

    Nikhil Malik
    • Assistant Professor of Marketing

    Economic implications of AI, Blockchains and other disruptive technologies in Marketing

  • Dina Mayzlin

    Dina Mayzlin
    • Robert E. Brooker Professor of Marketing
    • Professor of Marketing

    Dina Mayzlin research focuses on how businesses manage social interactions. She also studies advertising and communication strategies. Professor Mayzlin's research has won a number of awards, including the John D.C. Little Best Paper Award, the ISMS Long Term Impact Award, the O'Dell Long Term Impact Award, and the Frank M. Bass Outstanding Dissertation Award. She is an Associate Editor at Marketing Science and served as an Associate Editor of Journal of Marketing Research and serves on the editorial boards of several journals. Prior joining USC, Professor Mayzlin served on the faculty of Yale University's School of Management.

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