University of Southern California

NEW! Driving Innovation in Your Company





Location Details:

Los Angeles, CA

November 9, 2016 - November 10, 2016
June 8, 2017 - June 9, 2017

Fall Dates Coming Soon!

Due to course pre-work registration for this course will close one week prior to course start date.

Class Hours:

8:00 a.m. – 5:00 p.m.


This 2-day intensive workshop teach you a systematic process that is adaptable to any type of innovation. You will look at how the “fuzzy front end” of innovation fits into the larger company ecosystem, paying particular attention to fostering alignment among internal and external stakeholders: the creators (those who design and build innovative products and processes); the evaluators (those tasked with assessing the organizational fit and market potential of the innovation); and the drivers (those who champion and diffuse the innovation). Together these stakeholders play important roles in providing a top-down view of the forces that drive change, a bottom-up understanding of customer needs, and a 360 view of organizational readiness to implement the innovation process.

You will experience skill-building exercises, and take away real-world examples, practical tools, and proven techniques that you can apply immediately in your business to stimulate innovation and long-term growth.

What You Will Learn

  • Understand the mindset and challenges of those in the various organizational roles essential to supporting superior innovation
  • Deploy a systematic process that will create momentum for more compelling innovation
  • Reduce the unknowns in the innovation process through rapid experimentation and small bets that produce superior solutions
  • Make better decisions about which projects to move forward and fund


  • Corporate Entrepreneurship
  • Innovation in Company Ecosystem
  • Leading Innovation and Change
  • Understanding the Customer

Who Should Attend

This course is best suited for mid-level managers to executives who want to improve the effectiveness of their company’s innovation ecosystem. It is particularly valuable for those who lead project teams and need to innovate more quickly and with greater impact.

Teaching Method

Using case studies, current business articles, in-class exercises, interaction and small group projects, our faculty will lead you to focus on the key knowledge and skills you need to understand and apply concepts to your organization's activities.


Kathleen Allen, Ph.D., USC Marshall Professor of Clinical Entrepreneurship, Lloyd Greif Center for Entrepreneurial Studies. She is the author of 15 books in the field of entrepreneurship and technology. Her personal entrepreneurial endeavors include two successful companies in commercial real estate brokerage, development, and investment, and two that commercialized patented technologies. Dr. Allen served as entrepreneur-in-residence to a major aerospace firm, currently serves as advisor to several private companies, and is director of a NYSE company. She was just selected as Entrepreneurship Educator of the Year for 2014 by the U.S. Association for Small Business and Entrepreneurship.

For more information on Kathleen Allen, see her official bio here.

Elissa Grossman, Ph.D., USC Marshall Associate Professor of Clinical Entrepreneurship, Lloyd Greif Center for Entrepreneurial Studies. Elissa's research concerns social networks in new venturing – encompassing traditional network development for startup resource acquisition and, more recently, crowd-funding. Her work has been published in journals including Journal of Management and Entrepreneurship Theory and Practice. Before joining USC, Elissa was on the faculties of Loyola Marymount University and Baruch College. Elissa has received national and university awards for excellence in both research and teaching. Early in her career, Professor Grossman worked in brand and marketing management for companies including Procter & Gamble, Sun Microsystems, and LiveCapital (a start-up acquired by Dun & Bradstreet).

For more information on Elissa Grossman, see her official bio here.


$2,450 per person includes tuition, course materials and parking. There is a 10% discount for three or more registrants from the same company.

CEU Credits

You will earn 1.6 CEU credits taking this IN PERSON course. A continuing education unit (CEU) is a measure used in continuing education programs, particularly those required in a licensed profession for the professional to maintain the license. A CEU unit of credit equals to 10 hours of participation in the accredited program designed for professionals with certificates or licenses to practice various professions.

Course Disclaimer

Every reasonable effort will be made to ensure this course runs as described on this web page. Please note that course dates and professors are subject to change. You will be notified by email in advance if there is a date or professor change. Additionally, this course also requires a minimum number of registrants to take place. You will be notified by email if the course does not meet this minimum.

Contact Us

For more information click here

Telephone: 213-740-8990
Fax: 213-740-6406

Office of Executive Education
Marshall School of Business
University of Southern California
1150 South Olive Street, Suite 2900
Los Angeles, California USA 90015-2211