University of Southern California

Research

You will work hands-on in a thriving research culture with constant exposure to new and important ideas. Marshall is ranked 5th in the world in marketing research for the years 2005–2009 by the UT-Dallas Research Rankings.

Our faculty have published in the field’s top journals, including:

  • Journal of Marketing
  • Journal of Marketing Research
  • Journal of Consumer Research
  • Journal of Consumer Psychology
  • Marketing Science

Faculty Honors

  • American Marketing Association IO Lifetime Achievement Award
  • Vijay Mahajan Lifetime Contribution to Marketing Strategy Award
  • Alpha Kappa Psi Award
  • Harold H. Maynard Award
  • William F. O’Dell Award
  • Donald R. Lehmann Award
  • John D.C. Little Award

Proven Industry Leaders

Our faculty have a substantial role in shaping the discipline through their positions as editors or associate editors of:

  • Journal of Marketing
  • Journal of Marketing Research
  • Journal of Consumer Research
  • Journal of Consumer Psychology

Our faculty also include former presidents of major professional organizations, such as the Association for Consumer Research and the Association for Consumer Psychology.

Learn More

Explore the Marketing department to learn more about current research and faculty activities.

“The doctoral program at USC is designed to allow for both discipline and flexibility. The discipline imparts rigor while the flexibility imparts intellectual freedom. The faculty is drawn from every possible intellectual stripe providing a unique environment for high quality research. The mentorship provided by the faculty and the continuing support they provide is every bit as useful as the formal program.”

– Joseph Johnson, University of Miami