Crocker Business Library News

New Database: Mergent Horizon. Provides financial data and highlights the relationships between a company's major customers, suppliers, partners and competitors, details the hierarchies of company products and services, analyzes data for sector aggregates, generates M&A scenarios and much more.

New Database: WARC. Previously known as the World Advertising Research Center, WARC provides a wide range of information on advertising and marketing trends around the world including expenditure data, case studies, industry trends, and consumer insight.

New Database: Corporate Reference Library. Available through a long-term trial, this database provides information on corporate entity name changes, acquisitions, acronyms, corporate family connections and stockholder equity. Access is scheduled to end in October 2012.

New Database: Thomson ONE provides detailed company information including financials, ratios, news, filings, and the company research and analyst reports formerly found in the Investext database.

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