University of Southern California

Faculty & Research

Marshall Insights

'Swimming with Sharks' Can Hinder Drug Development
4/20/12
New USC Marshall Study Explores the Problematic Alliances Between Biotech and Big Pharma
Checks and Balances for Medical Practitioners?
2/17/12
USC Marshall study finds video capture and other automated systems cut down medical errors and minimize the tendency to operate outside normal procedures.
What Does It Take To Repair Trust?
1/20/12
Study co-authored by USC Marshall professor finds that nothing beats showing true contrition in terms of winning back trust
Getting Consumers to Save More
10/19/11
Consumers don't save enough. Why?
Can't Marketing And Engineering Just Get Along?
9/14/11
Can marketing and engineering ever get along?
Cheating When It's One For Me, One For You
8/18/11
What happens when others benefit from your cheating?
The Real Pros and Cons of Equity Trading in the 21st Century
7/15/11
Should you be concerned about innovations in equity trading?
Does Advertising Really Work?
6/20/11
Does it? Here's what researchers found out.
The Key to Partnership Success
5/21/11
No firm can survive alone. So, how do you maximize the value of your partnerships?
Why Initiatives Won't Create Sustainable Effectiveness
4/22/11
Sustainability initiatives, however ambitious, won't achieve the fundamental change needed for sustainable effectiveness.
Feeling The Tension In Online Communities
3/18/11
Why do people collaborate in online communities?
The Secret Of An Outside Director's Success
2/18/11
One factor affects the success or failure of an outsider-dominated board.
Valentine's Day - Who Indulges?
2/11/11
Valentine’s Day Is My Single Person’s Awareness Day
Taking Young Companies International
1/21/11
What guides the success of young companies who seek to expand in international markets?
I Love USC!
12/22/10
Some people just love certain brands. But what's so special about these brand attachments?
Why In-Store TV Advertising Works
11/19/10
You may be unaware of how much your purchases are affected by the TV you watch -- that is, the TV you watch in the store itself.
When The Blind Lead The Blind
10/22/10
We can't escape opinion polls. But when do they stop reflecting what other people think?
The Secrets Of Great Leadership
9/24/10
Are people born leaders? Maybe. But research shows it's not the most important thing.
Help Me Stop Myself
6/11/10
How can we better resist that unnecessarily expensive purchase, or choose an hour on the elliptical trainer over an hour on the sofa?
How To Tackle Corporate Fraud
5/21/10
The problem is the same (fraud) but the cause is different.
Why the Boss is a Bully
4/9/10
Over 30% of Americans report having been bullied by their boss at one point or another.