University of Southern California

Marshall Insights

1/17/14
"Buying” or purchasing innovation through acquisition was the most prevalent strategy used by companies.
11/1/13
Women are Twice as Likely as Men to be Offended by Smartphone Use
6/14/13
Recent Study by USC Marshall Professor Uncovers Important Strategy for Increasing Performance
4/26/13
USC Marshall study uncovers the key to brand affinity and brand aversion for brands like Apple and Manchester United
2/15/13
Female authors have taken male pen names to attract a larger audience
1/23/13
Research Links Power and Tendency to Punish Harshly
12/4/12
Competition in Smog-test Industry can lead to Corruption, USC Marshall Study Finds
10/19/12
Location proves critical as shops closest to the big retailers surprisingly fare better
6/15/12
Recent study co-authored by USC Marshall School of Business professor finds heads of politically connected companies influenced more by private ambitions than shareholder returns
4/20/12
New USC Marshall Study Explores the Problematic Alliances Between Biotech and Big Pharma
2/17/12
USC Marshall study finds video capture and other automated systems cut down medical errors and minimize the tendency to operate outside normal procedures.
1/20/12
Study co-authored by USC Marshall professor finds that nothing beats showing true contrition in terms of winning back trust
10/19/11
Consumers don't save enough. Why?
9/14/11
Can marketing and engineering ever get along?
8/18/11
What happens when others benefit from your cheating?
7/15/11
Should you be concerned about innovations in equity trading?
6/20/11
Does it? Here's what researchers found out.
5/21/11
No firm can survive alone. So, how do you maximize the value of your partnerships?
4/22/11
Sustainability initiatives, however ambitious, won't achieve the fundamental change needed for sustainable effectiveness.
3/18/11
Why do people collaborate in online communities?
2/18/11
One factor affects the success or failure of an outsider-dominated board.
2/11/11
Valentine’s Day Is My Single Person’s Awareness Day
1/21/11
What guides the success of young companies who seek to expand in international markets?
12/22/10
Some people just love certain brands. But what's so special about these brand attachments?
11/19/10
You may be unaware of how much your purchases are affected by the TV you watch -- that is, the TV you watch in the store itself.
10/22/10
We can't escape opinion polls. But when do they stop reflecting what other people think?
9/24/10
Are people born leaders? Maybe. But research shows it's not the most important thing.
6/11/10
How can we better resist that unnecessarily expensive purchase, or choose an hour on the elliptical trainer over an hour on the sofa?
5/21/10
The problem is the same (fraud) but the cause is different.
4/9/10
Over 30% of Americans report having been bullied by their boss at one point or another.