University of Southern California

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Lin Liu
Ph.D. Candidate in Marketing

USC Marshall School of Business
Los Angeles, CA 90089-0808

Phone: 
213-740-0285
Lin.Liu.2014@marshall.usc.edu
Education: 
MA, MBA, University of Missouri; MS, Emory University; BE, Tsinghua University

Research

Consideration Set Formation with Multiproduct Firms: The Case of Within-Firm and Across-Firm Evaluation Costs • 2011