Research

Funded by our sponsoring companies, academic grants and USC's Marshall School of Business, CTM's research bridges the academic/industry divide by bringing together outstanding faculty, subject matter experts, and industry practitioners in collaborative business research that applies unbiased, rigorous analysis to ongoing and emergent issues at the intersection of technology and content.

CTM's ongoing studies focus on the relationship between the design and delivery of technology-based products and services and their intelligent use and management by individuals, enterprises, value chains, as well as entire business ecosystems in new market spaces. CTM uses numerous methods, including surveys, case studies, scenarios, and trend analysis. We are also able to tap into the expertise of noted faculty throughout the Marshall School of Business and USC.

Our current studies include the Global Mobile Study, which focuses on consumer use of mobile devices and our Digital Home study, which provides insights into the connected, multi-screen devices used in the home. In addition, CTM will be launching its "How Much Media" study in 2011." to "Our current studies include the Global Mobile Study, which focuses on consumer use of mobile devices, our Digital Home study, which provides insights into the connected, multi-screen devices used in the home, and our How Much Media study, which has the goal of looking ahead at the drivers of future media and media economics. In addition, CTM is launching its Future of Media study in 2013."

Corporate-Sponsored Research

CTM also performs proprietary corporate-sponsored research, which can be supported in several ways:

Multi-sponsored research is funded by a small group of companies or grant-issuing institutions interested in a common critical issue that CTM can explore. These research studies drill down more deeply than general research studies and typically involve primary data collection and rigorous analysis. As with our general research programs, the results and updates are posted to a secure website that only sponsors can access to read the latest findings.

Custom research is an individual field research project specified by and delivered exclusively to a sponsor for an agreed-upon fee. The findings of the research are proprietary and available only to the sponsoring company for an agreed upon amount of time, usually for six months beyond completion of the research. Past studies include:

• The strategic analyses of the domestic and international strategies of several major telecommunications service providers
• Analyses of the prospects for deployment of ADSL technology both domestically and internationally
• Viability studies of commercial deployment of broadband multi-media

MBA Student Field Research

This research is performed by USC's Marshall School of Business MBA students. Individual MBA students are assigned to perform field project research for sponsoring companies as part of USC's MBA specialization in telecommunications. All projects are started and completed in the spring semester of the academic year. Results are delivered to the sponsoring company at the end of the semester.

Research Archives

Broadbank in Fiji: A Micromarket Case Study
– 2013 Pacific Telecommunication Council and Elizabeth Fife
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Innovative partnerships? Creating the right conditions for mobile growth in Africa
– 2011 Laura Hosman and Elizabeth Fife
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The growth of mobile social networking in the US – How far, how fast?
- 2011 Andrea Vladar and Elizabeth Fife
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View a wide range of reports and publications in our Research Archives.