University of Southern California


Research Initiatives & Methodology

Sponsored by a consortium of CTM's member companies, CTM research programs cover mobile networks, applications and services, consumer behavior in digital environments, and the rapidly evolving entertainment sector. Sponsoring companies actively participate in survey design and in research workshops where they share their views on the results. For some studies, sponsoring companies are allowed to place proprietary questions in the survey questionnaire.

Research Links:

Please see below for descriptions of CTM research programs and recent reports made available to the public.

US Smartphone Report 2013: Smartphone usage continues to be a growth phenomenon – a trend that will continue in the short term. Moving forward, the fundamental question is how to build new markets on this platform. The US Smartphone report covers this trend in more detail, highlighting context and motivations that drive mobileactivities. Click here for report.

How Much Media 2013 – Report on American Consumers: By 2015, it is estimated that Americans will consume both traditional and digital media for over 1.7 trillion hours, an average of approximately 15 and a half hours per person per day. The How Much Media Study looks at media consumption by individuals in and out of the home, excluding the workplace, between 2008 and 2015, breaking "media" down into 30 categories of media type and delivery (e.g. television, social media, computer gaming). Information reported in the study was canvassed from several hundred data sources, including media measurement firms such as Neilsen, Arbitron, ComScore, investor and analyst firms, government sources and foundation and research publications. Click here for report.

Presentation from CTM's Research Team - "The Future of Media": In 2013, CTM launched "The Future of Media," a provocative study that analyzes the changing media landscape from the points of view of filmed entertainment, telecommunications and technology companies. In October, CTM's research team presented some of the early findings of the study at Ogilvy Verge, along with research focused on consumer use of mobile and digital services in and around the home. You can see that presentation here.

Future of Media white paper: CTM released a white paper that provides selected insights from CTM's 2013 research initiatives. Download it here.

View a wide range of reports and publications in our Research Archives.