University of Southern California

Research

Research Initiatives & Methodology

Sponsored by a consortium of CTM's member companies, CTM research programs cover mobile networks, applications and services, consumer behavior in digital environments, and the rapidly evolving entertainment sector. Sponsoring companies actively participate in survey design and in research workshops where they share their views on the results. For some studies, sponsoring companies are allowed to place proprietary questions in the survey questionnaire.

Digital Home

The Digital Home Research Program is a year-long research study drawn from a sample of more than 4,000 respondents in the US and 1,500 in Canada. The study focuses on the connected, multi-screen digital home, tracks changes in technology adoption and consumer behavior in digital environments and explores the drivers of adoption of a connected lifestyle. 2013 highlights include behavioral changes in OTT video consumption & cord cutting, perceived quality of device use for various activities, the influence of brand ecosystems on purchasing decisions and motivation to use second screen devices.

Global Mobile

The Global Mobile Research Program is an annual study of mobile phone users that has tracked usage behavior for the past 7 years. This global effort investigates how people value their mobile phones. It includes academic and government organizations from 14 markets in Asia, Europe, the Middle East and the US. Nationwide data is collected in several areas including: perceptions of value, motivations and interest, preferences for services and devices, frequency of use for an extensive variety of activities, detailed demographics and contextual factors. MORE

Future of Media

Future of Media analyzes the changing media landscape from the points of view of filmed entertainment, telecommunications and technology companies.

The study includes a viewing displacement analysis based on primary research, and a business analysis based on a series of interviews with C-Level executives involved in the future of video offerings at entertainment, telecom and technology companies. Future of media will also explore future industry scenarios that might evolve from watershed media industry events and their economic impact on the industry.

How Much Media

How Much Media is a multi-client research program tracking media consumption and media data flows for 28 media types over the years 2008-2015. It seeks to answer questions such as: how much media, of what type, is flowing into American homes on what devices in 2013? How have these media flows changed in the last 5 years? What do we expect by 2015?

Summary statistics for television, online video, tablet computers, gaming and social media are included with key considerations (drivers, constraints) behind behavioral changes in consumption.

Research Archives

Broadbank in Fiji: A Micromarket Case Study
– 2013 Pacific Telecommunication Council and Elizabeth Fife
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Innovative partnerships? Creating the right conditions for mobile growth in Africa
– 2011 Laura Hosman and Elizabeth Fife
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The growth of mobile social networking in the US – How far, how fast?
- 2011 Andrea Vladar and Elizabeth Fife
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View a wide range of reports and publications in our Research Archives.