USC Marshall School of Business

Peter Dropick has over 19 years of experience in sports marketing, event management and television production. He currently serves as Vice President of Event Development for Ultimate Fighting Championship (UFC), headquartered in Las Vegas, NV. UFC holds 34 annual events around the world which are broadcast live on Pay-Per-View and Fox Sports. In this role, Dropick is responsible for event scheduling, venue negotiations, local event marketing and media strategies, and ticket sales.

Dropick joined UFC in 2006, as the Vice President of Event Operations and Production of WEC, a sister organization to UFC, where he oversaw all business operations and television production. He was also responsible for the day to day operations of Strikeforce and managing the Showtime Network television relationship.

Prior to joining UFC, Dropick was the Director of Event Development at Honda Center in Anaheim, CA. He was responsible for developing and managing the properties and events Honda Center owned, promoted or produced internally. Properties included the annual John R. Wooden Classic college basketball doubleheader, 2005 World Badminton Championships, National Lacrosse League’s Anaheim Storm, 2004 US Olympic Trials - Gymnastics and 2003 World Gymnastics Championships.

Before joining Honda Center in 1999, Dropick was the Director of Operations for Atherton Communications, LP, a sports marketing firm based in CT. Atherton Communications founded the annual Wooden Classic and Wooden Tradition. Prior to Atherton Communications, he was an Operations Assistant for the 1994 FIFA World Cup at Giants Stadium in NJ.

Dropick holds a Bachelor of Arts degree in Political Science from Syracuse University.