University of Southern California

Strategic Marketing Online




March 8, 2017 - April 12, 2017
July 26, 2017 - August 30, 2017
February 7, 2018 - March 14, 2018

Registration for this course will close 12:00 PM one full day prior.

Strategic Marketing

Diane Badame, USC Marshall Professor of Clinical Marketing


The Strategic Marketing online program will show you how to analyze market opportunities and effectively position your new or existing concepts, services, and products in viable markets for success results. This program will help you understand the essential areas of marketing management and how these areas can be applied in the ever changing-economic sectors. During this course, you will build an Integrated Strategic Marketing Plan and walk away with a clear understanding of marketing concepts. The professor will give detailed feedback and a one-on-one session to review your Integrated Strategic Marketing Plan project.

Learning Outcomes

  • Gain an understanding of the language, theories, and concepts of marketing
  • Acquire the skills to strategically utilize marketing principles in any business setting
  • Evaluate market dynamics in a variety of business settings and their respective value chains to identify opportunities
  • Analyze customers and prospects to identify their needs and profitable target markets
  • Acquire the skills required to develop an effective integrated strategic marketing plan

Who Should Take This Program

This program is geared to working professional -- managers, directors, and executives looking to strengthen and enhance strategic marketing skills or moving into the marketing function of their organization. This program is also ideal for entrepreneurs, small business owners, and directors of small organizations looking to enter new markets or develop new products.

Online Teaching Method & Experience

This online course is designed for working professionals to learn the concepts by accessing the content at any time during the course session. This approximately 18 to 24-hour online course fits perfectly into any busy schedule as it can be taken at your pace over a five-week period. It includes online video sessions, reading and case studies, interactive exercises, writing an Integrated Strategic Marketing Plan, and one-on-one discussion session with faculty. For technical and course requirements click here.

Participant Testimonial

“I was not sure how I would like an online program. I really found myself looking forward to the next lecture. The professor was very engaging and it felt very personal. I liked that we have the opportunity to meet together live or by phone.” – Research Director, Bluewater Learning

“Strategy is an essential part of every business, not just with products but ideas as well. When presenting ideas to our clients, we must analyze the audience, determine the difference in profitability between clients, and then "market" our ideas to tailor their needs. I can personally use what I just learned in the Strategic Marketing course by presenting my ideas in different ways to my different audiences and better influence their decisions.” -- Business Development, Kiewit


Diane Badame is currently Assistant Dean and Academic Director of the Full-Time MBA Program and teaches in the Program. Professor Badame specializes in the fields of marketing management, customer satisfaction, and new product development. Before joining Marshall, she held senior management positions with major consumer packaged-goods and financial services companies. Professor Badame also consults with business organizations in the areas of marketing strategy, new product development and customer satisfaction. For information on Dr. Badame’s background, click here.


$995 per person includes tuition and course materials.
Please note, there is a 10% discount for three or more registrants from the same company.

CEU Credits

You will earn 1.7 CEU credits taking this online course. A continuing education unit (CEU) is a measure used in continuing education programs, particularly those required in a licensed profession for the professional to maintain the license. A CEU unit of credit equals to 10 hours of participation in the accredited program designed for professionals with certificates or licenses to practice various professions.

Course Disclaimer

Every reasonable effort will be made to ensure this course runs as described on this web page. Please note that course dates and professors are subject to change. You will be notified by email in advance if there is a date or professor change. Additionally, this course also requires a minimum number of registrants in order to take place. You will be notified by email if the course does not meet this minimum.

Contact Us

For more information click here

Telephone: 213-740-8990
Fax: 213-740-6406

Office of Executive Education
Marshall School of Business
University of Southern California
1150 South Olive Street, Suite 2900
Los Angeles, California USA 90015-2211