USC Marshall School of Business

The Program

Often times business professionals assume they have a strategic mindset, but fail to understand what strategy truly is. The Strategic Management for Competitive Advantage course online program will equip participants with critical thinking skills that allow them to make strategic decisions to provide an advantage over your competitors. This program will present the core areas of strategy and develop participants’ skills for translating strategic tactics in to real-world implementation. Participants will complete the program with an understanding of how to make revenue-generating decisions that will lead to long term achievement.

Program Objectives

• Learn what "strategy" truly is
• Understand the trade-offs that come about when making decisions
• Know how to separate formulation from implementation
• Address the challenge of sustainability and long term competitive advantage

Fee

$795 per person includes tuition, course materials and parking. There is a 10% discount for three or more registrants from the same company.

Who Should Attend

• Business professionals seeking to develop their strategic mindset
• Managers in decision making roles
• Leaders of organizations and teams trying to improve their competitive advantage

Online Teaching Method & Experience

Designed to fit your busy schedule, this approximately 12 to 18-hour “on demand” online course can be taken at your own pace over a three-week period. It includes online video sessions, reading and case studies, interactive exercises and discussions with faculty. For more detailed information click here.

Faculty

Kyle Mayer is Assistant Professor of Strategy in the Department of Management and Organizations at the University of Southern California's Marshall School of Business. Dr. Mayer teaches in the university’s graduate, Ph.D. and executive education programs. He completed his Ph.D. in Business and Public Policy in 1999 from the University of California, Berkeley after his experience as a consultant and new product development manager.

Kyle’s work examines how firms govern relationships with other firms. His research pays particular attention to the contract and its role in establishing a framework for the relationship. His research was among the first to critically examine contracts in a strategic way to explore how they can be used to shape a relationship. Prior work had focused on contracts as a means of providing legal enforcement and neglected their use in aligning the expectations of the firms. Kyle’s work is moving beyond research into doing experimental work to examine some issues in more depth regarding how firms frame issues and perceive actions by their trading partners. Kyle teaches classes in strategic alliances and corporate and global strategy in the MBA program and executive education programs.

For more information on Professor Mayer, click here

For more information regarding refund, complaint and program cancellation policies, please contact our offices at 213.740.8990.