University of Southern California

Food Industry Executive Program in TEXAS


Food Industry



Location Details:

5100 Legacy Drive, Plano, Texas
Registration for this course will close one week prior to course start date.


This newly redesigned four day program is taught by both faculty from USC Marshall School of Business and relevant Food Industry "Subject Matter Experts." This innovative program will enhance the participant's business mindset while providing key knowledge and the latest strategic tools.

Using recent industry case studies and interactive group discussions, this program includes topics varying from leadership development, team building and management, marketing strategy, ethics, power and influence, as well as economic theory. Attendees will complete the program inspired and equipped to influence and inspire their organizations.


Understanding Type and Building Strength Based Teams
  • Understand the role and accountability for personal development and how to address organizational challenges
  • Learn the characteristics of executive leadership: Integrity, Vision, Innovation, Interpersonal Relations
  • Examine the leader's role in supporting creative thinking and generating new ideas
  • Identify different management styles and when and how to use them
  • Learn the key factors for effective teams in the food industry
  • Walk away with practical techniques and tools for immediate application
Developing a Strategic Mindset
  • Understand business models in the context of assumptions, capabilities and resources
  • Differentiate between value creation and value capture
  • Examine how to make strategic choices in an analytical and integrative way
The Dynamic Landscape of Food Retailing
  • Understand the historical perspective of the food retailing industry
  • Hear a snapshot of where the industry is now and where it is going
  • Social Networking and its Benefit to the Food Industry
  • Recognize the benefits and challenges of organizational networks
  • Identify key networks within your organization
  • Understand the dramatic changes taking place in traditional marketing techniques
Understanding the Financial Perspective
  • Utilize financial analysis in management decisions
  • Evaluate the financial impact and value of strategic decisions
  • Understand how managers impact the bottom line and other key performance indicators
Strategic Marketing
  • Identify clear value propositions for target market segments
  • Gain insights into successful strategic marketing
  • Create a customer-driven marketing strategy
Developing Lifetime Customer Value
  • Understand loyalty marketing and how to truly engage your customer
  • Discuss the impact of customer service
  • Learn effective tactics for developing lifelong customers
Management Priorities, Globalization, and the Future of the Food Industry
  • Learn the effects of globalization, management priorities, technology and leadership in the food industry
  • Understand methods on how to make the concepts practical

$3,250 per person includes tuition and course materials.

Schedule and Sessions

  Day 1 Day 2 Day 3 Day 4
7:30am Breakfast Breakfast Breakfast Breakfast
8:00am - 8:30am Introduction & Overview Review & Project Discussion Review & Project Discussion Review & Project Discussion
8:30am - 12:00pm Case Discussion Group

Case Discussion Group

Case Discussion Group

Power / Influence Simulation

Elevator Speeches
12:00pm - 1:00pm Lunch
Lunch Lunch Lunch
1:00pm - 3:00pm Case Discussion Group

Marketing HEB Case Study
Case Discussion Group

Strategy Pepsi Case Study
Case Discussion Group

Decision Making
3:00pm - 5:00pm HEB Case Yum! China Case Decision Making Case Study
5:00pm Opening Reception Group Work Group Work Reception & Graduation

Who Should Attend

The program is geared to food industry executives and high potentials managers seeking to grow and strengthen their leadership and strategic thinking skills.

Participant Testimonials

"The Food Industry Executive Program changed my outlook on my whole career. The self-confidence I've gained from learning and accepting my personal leadership style is astounding. I can't believe I learned so much in only 4 days!"
- Branch Manager, Crossmark

"This program is an impactful, fast-moving course full of diverse subjects and extremely relevant speakers. It's a must for anyone looking to advance their thinking, their business and their career."
- Strategic Account Manager, Park City Group

"This program exceeded my expectations. Although I already have an MBA, I was able to learn so many new concepts that speak specifically to our industry. There are several things that I will take back to my company and local team that can positively impact business results. Having exposure to the speakers and networking with fellow classmates was truly invaluable and I would recommend this program in a heartbeat."
- Account Executive, Kellogg Company


To be announced shortly.

Contact Us

For more information click here

Telephone: 213-740-8990
Fax: 213-740-6406

Office of Executive Education
Marshall School of Business
University of Southern California
1150 South Olive Street, Suite 2900
Los Angeles, California USA 90015-2211