University of Southern California

Food Industry Executive Program in TEXAS

Topics:

Food Industry

Location:

In-person

Location Details:

5100 Legacy Drive, Plano, Texas
Cost: 
$3,250
October 6, 2014 - October 9, 2014
Registration for this course will close one week prior to course start date.

Program

It is essential for executives in the food industry to continue to elevate their personal leadership and management skills in order to effectively lead their organizations. With technology changes, challenges of maintaining customer loyalty, and globalization altering the playing field, it is important to learn various strategies to sustain growth and business expansion.

This four-day program conducted by USC Marshall School of Business professors and Food Industry "Subject Matter Experts" will enhance the business mindset of executives, managers, and high potentials while providing useful knowledge and engaging discussion and activities. Focusing on leadership development, team management, marketing strategy, and economic theory, attendees will complete the program inspired and equipped to lead their organizations.

Topics

Personal Leadership & Leading Effective Teams
  • Understand the role and accountability for personal development and how to address organizational challenges
  • Learn the characteristics of executive leadership: Integrity, Vision, Innovation, Interpersonal Relations
  • Examine the leader's role in supporting creative thinking and generating new ideas
  • Identify different management styles and when and how to use them
  • Learn the key factors for effective teams in the food industry
  • Walk away with practical techniques and tools for immediate application
Developing a Strategic Mindset
  • Understand business models in the context of assumptions, capabilities and resources
  • Differentiate between value creation and value capture
  • Examine how to make strategic choices in an analytical and integrative way
The Dynamic Landscape of Food Retailing
  • Understand the historical perspective of the food retailing industry
  • Hear a snapshot of where the industry is now and where it is going
  • Social Networking and its Benefit to the Food Industry
  • Recognize the benefits and challenges of organizational networks
  • Identify key networks within your organization
  • Understand the dramatic changes taking place in traditional marketing techniques
Understanding the Financial Perspective
  • Utilize financial analysis in management decisions
  • Evaluate the financial impact and value of strategic decisions
  • Understand how managers impact the bottom line and other key performance indicators
Strategic Marketing
  • Identify clear value propositions for target market segments
  • Gain insights into successful strategic marketing
  • Create a customer-driven marketing strategy
Developing Lifetime Customer Value
  • Understand loyalty marketing and how to truly engage your customer
  • Discuss the impact of customer service
  • Learn effective tactics for developing lifelong customers
Management Priorities, Globalization, and the Future of the Food Industry
  • Learn the effects of globalization, management priorities, technology and leadership in the food industry
  • Understand methods on how to make the concepts practical

Fee

$3,250 per person includes tuition, course materials and parking. There is a 10% discount for three or more registrants from the same company.

Schedule and Sessions

  Day 1 Day 2 Day 3 Day 4
7:30am Breakfast Breakfast Breakfast Breakfast
8:00am - 8:30am Introduction & Overview Review & Project Discussion Review & Project Discussion Review & Project Discussion
8:30am - 12:00pm Personal Leadership Executive Communication: Understanding Type and Building Strength Based Teams Industry Expert
Guest Speaker
Understanding the Financial Perspective
12:00pm - 1:00pm Lunch Lunch Lunch Lunch
1:00pm - 3:00pm Developing a Strategic Mindset The Dynamic Landscape of Food Retailing Strategic Marketing Program Wrap-up & Presentations
3:00pm - 5:00pm Developing a Strategic Mindset Industry Expert Guest Speaker Developing Lifetime Customer Value Executive in Residence
5:00pm Opening Reception Group Work Group Work Reception and Graduation

Who Should Attend

The program is geared to food industry executives, managers and high potentials seeking to grow and strengthen their leadership and strategic thinking skills.

Faculty

To be announced shortly.

Contact Us

For more information click here

Email: execed@marshall.usc.edu
Telephone: 213-740-8990
Fax: 213-740-6406

Office of Executive Education
Marshall School of Business
University of Southern California
1150 South Olive Street, Suite 2900
Los Angeles, California USA 90015-2211