University of Southern California

Recent Faculty Publications

Multimarket Contact and Patent Litigation in The Global Smartphone Industry 2014
New Entrant's Decision to Internalize Its Complementors 2014
The Origin of Entrepreneurs and the Effects on Venture Performance: Evidence from the Biotechnology Industry 2014
Brand Immunity to Negative Information: Antecedents and Impact on Customer Purchase Behavior 2014
The Motivational Power of Beauty: How Aesthetically Appealing Products Drive Purchase Effort in Consumers 2014
The Power of a Good Logo 2014
A Dynamic Model of Competitive Entry Response 2014