University of Southern California

Spring 2016 Marketing Seminar Series

Seminars (Fridays)

Friday seminars are from 9:00am – 10:30am unless otherwise specified

Seminar Schedule
Friday, 01/22/16 Thomas Gilovich
Enemies of gratitude HOH 306 Prof. Stephanie Tully
Friday, 02/05/16 Wilfred Amaldoss
Duke University
Pricing in Two-Sided Media Markets HOH 306 Prof. Sha Yang
Friday, 02/12/16 Xueming Luo
Temple University
Weather and Mobile Promotion: A 10 million User Field Study HOH 306 Prof. Gerry Tellis
  Friday, 03/11/16 Jonathan Levav
Stanford University
Preference Expression Modalities ACC 205 Prof. Kristin Diehl
Friday, 03/25/16 Avi Goldfarb
University of Toronto
Exit, Tweets, and Loyalty ACC 205 Prof. Dina Mayzin
Friday, 04/15/16 V. Kumar
Georgia State University
Customer Valuation Theory Using the Customer Lifetime Value Metric HOH 306 Prof. Gerry Tellis
Friday, 04/22/16 Katherine Burson
University of Michigan
Tipping the Scales ACC 205 Prof. Gulden Ulkumen

If you have questions or comments, please contact the following faculty member: Prof. Gulden Ulkumen or Doris Meunier Administrative Assistant. You may also contact the main Marketing Department office at (213) 740-5033.