University of Southern California

Marketing Seminars

2014 (Fridays)

**Seminars are from 9:30a.m. - 11:00a.m. unless otherwise specified

Seminar Schedule
Friday, 09/05/14 Michelle Andrews Temple University Crowdedness and Mobile Targeting Effectiveness ACC 310 Professor Gerard Tellis
Friday, 09/12/14 Dengfeng Yan Univ. of Texas, San Antonio The Boundaries of Precision Advantage ACC 310 Professor Valerie Folkes
  Friday, 09/19/14 Minah Jung Berkeley Selfish and Kind: An Examination of Consumer Elective Pricing ACC 310 Professor Kristin Diehl
  Friday, 09/26/14 Xiaolin Li Univ. of Minnesota The "Shadow of the Future" in Procurement Auctions ACC 310 Professor Gary Frazier
  Friday, 10/03/14 Niket Jindal Univ. of Texas The Impacts of Advertising Assets and R&D Assets on Reducing Bankruptcy Risk ACC 310 Professor Anthony Dukes
  Friday, 10/17/14 Stephan Anderson MacDonald London Business School (LBS) The Impact of Marketing (versus Finance) Skills on Firm Performance: Evidence from a Randomized Controlled Trial in South Africa ACC 310 Professor Matthew Selove
  Friday, 10/31/14 Yajin Wang Univ. of Minnesota The Devil Wears Prada? ACC 310 Professor Gulden Ulkumenl
  Thursday, 11/06/14 Stephanie Tully, New York University Seeking Lasting Utility with Limited Money: Financial Constraints Increase Preference for Material Goods over Experiences HOH 421 Professor Gary Frazier
  Friday, 11//07/14 Xiao Liu Carnegie Mellon University (CMU) Overhaul Overdraft Fees: Creating Pricing and Product Design Strategies with Big Data ACC 310 Professor Botao Yang
  Friday, 11/14/14 Taylor Bentley Washington Univ. The Value of Informational Organic Links for Sponsored Search Advertising ACC 310 Professor Siddarth S.

If you have questions or comments, please contact the following faculty member: Professor Lan Luo or Ruth Joya Administrative Assistant. You may also contact the main Marketing Department at (213) 740-5033.