University of Southern California

Marketing Seminars

2014 (Fridays)

Seminars are from 9:30a.m. - 11:00a.m. unless otherwise specified

Seminar Schedule
Friday, 02/07/14 Daria Dzyabura New York University "The Role of Preference Discovery in Product Search: When Consumers Don't Know What They Don't Know" ACC 303 Professor Lan Luo
Friday, 03/28/14 On Amir UC San Diego Driving Pro-Environmental Choice ACC 205 Professor Lisa Cavanaugh
  Thursday, 04/03/14 Peter Danaher Monash University Modeling Consumer Response to Mobile Phone Coupons JKP 104 12:30pm - 1:50pm Professor Lan Luo
  Friday, 04/04/14 Sanjog Misra UCLA Salesforce Composition and Compensation ACC 205 Professor Botao Yang
  Friday, 04/18/14 Dave Godes University of Maryland Product Policy in Markets with Word-of-Mouth Communication ACC 205 Professor Matthew Selove
  Friday, 05/02/14 Page Moreau Univ. of Colorado The Downstream Consequences of Problem-Solving Mindsets: Understanding How Legos Can Reduce Creativity ACC 205 Professor Kyu Kim
  Friday, 05/09/14 Phil Ferbach Univ. of Colorado Navigating By the Stars: What Do Online User Ratings Reveal About Product Quality? ACC 310 Professor Kristin Diehl

If you have questions or comments, please contact the following faculty member: Professor Lan Luo or Ruth Joya Administrative Assistant. You may also contact the main Marketing Department at (213) 740-5033.