University of Southern California

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B.Kyu Kim
Assistant Professor of Marketing

USC Marshall School of Business
Los Angeles, CA 90089-0808

PhD, University of Pennsylvania; MBA, BA, Seoul National University


Kyu Kim studies how consumers perceive time, space, distance, and size, and its implication on consumer decision making. His publications appear in leading academic journals including Journal of Marketing Research, Journal of Consumer Research, and Journal of Experimental Psychology: General. He received the Paul E. Green Award, an award given to the best article in the Journal of Marketing Research that demonstrates the greatest potential to contribute to marketing research, for his work on time perception and impatience.


Cooper, N., Kable, J., Kim, B. K., and Zauberman, G. (2013) "Brain Activity in Valuation Regions while Thinking about the Future Predicts Individual Discount Rates,".
Zauberman, G., and Kim, B. K., "Time Perception and Retirement Saving: Lessons from Behavioral Decision Research," in Mitchell, O., and Lusardi, A., eds., Financial Literacy: Implication for Retirement Security and the Financial Marketplace, Oxford University Press 2011.
Zauberman, G., Kim, B. K., Malkoc, S., and Bettman, J. (2009) "Discounting Time and Time Discounting: Subjective Time Perception and Intertemporal Preferences," Journal of Marketing Research, 46, 543-556.
Zauberman, G., Ratner, R., and Kim, B. K. (2009) "Memories as Assets: Strategic Memory Protection in Choice over Time," Journal of Consumer Research, 35, 715-728.
Kim, B. K., and Zauberman, G. (2009) "Perception of Anticipatory Time in Temporal Discounting," Journal of Neuroscience, Psychology, and Economics, 2, 91-101.
Choi, J., Kim, B. K., Choi, I., and Yi, Y. (2006) "Variety-Seeking in Choice for Others: Interpersonal and Intrapersonal Causes," Journal of Consumer Research, 32, 590-595.