University of Southern California

B.Kyu Kim
Assistant Professor of Marketing

USC Marshall School of Business
Los Angeles, CA 90089-0808

PhD, University of Pennsylvania; MBA, BA, Seoul National University


Kyu Kim studies how consumers perceive time, space, distance, and size, and its implication on consumer decision making. His publications appear in leading academic journals including Journal of Marketing Research, Journal of Consumer Research, and Journal of Experimental Psychology: General. He received the Paul E. Green Award, an award given to the best article in the Journal of Marketing Research that demonstrates the greatest potential to contribute to marketing research, for his work on time perception and impatience.