USC Marshall School of Business

Kristin Diehl's research focuses on how consumers search for and use product information, particularly in environments where search costs are low, assortments are large, and recommendation tools may be available. She also studies how people experience and evaluate events that unfold over time. Professor Diehl has published in the Journal of Consumer Research, Journal of Marketing Research, Journal of Behavioral Decision Making, and Psychological Science. In 2010 she received the Early Career Award from the Association for Consumer Research. Professor Diehl teaches classes on consumer behavior. Previously, she taught at the University of South Carolina and Duke University.