University of Southern California

Ira Kalb
Assistant Professor of Clinical Marketing

USC Marshall School of Business
Los Angeles, CA 90089-0808

Phone: 
213-821-1886
Education: 
MBA, BS, UCLA

Overview

Ira S. Kalb is a professor, consultant, writer, and speaker who authored 10 books and over 173 published articles – contributing frequently to Business Insider. He has over 42 years of marketing and management experience as President and VP of marketing of COMPAL Computer Systems and a senior management consultant for Accenture. He was elected president of the Southern California American Marketing Association in 1995, and received the Golden Apple Award for teaching in 2009 and 2011. Students and clients are employing his marketing inventions with great success in the marketplace. He is frequently interviewed for his expertise in the media.

Research

Kalb, I. S. (2012) "Various see links below,".
Kalb, I. S. (2009) "Various,".
Kalb, I. S. "Models and Inventions,".
Kalb, I. S. "Zero-Budget Marketing,".
Kalb, I. S. "E-Marketing: What Went Wrong and How to Do It Right,".
Kalb, I. S. "Nuts and Bolts Marketing,".
Kalb, I. S. "Fundamentals of High-Technology Marketing: What Marketers Need to Know,".
Kalb, I. S. "Structuring Your Business for Success,".
Kalb, I. S. "A Systematic Approach to Professional Selling,".
Kalb, I. S. "Marketing Your Legal Services,".
Kalb, I. S. "The DNA of Marketing,".
Kalb, I. S. "Creating Your Own Marketing Makes Good $ and Sense,".