University of Southern California

Ira Kalb
Assistant Professor of Clinical Marketing

USC Marshall School of Business
Los Angeles, CA 90089-0808



Ira S. Kalb is a professor, consultant, speaker and author of 10 books and 357 published articles and 613 media appearances. He has 45 years of business experience as President and VP of marketing of COMPAL Inc. and CEO of Kalb & Associates. He received the Golden Apple teaching award in 2009, 2011, 2014, and 2016. He was Knighted by the Finnish Government as Knight First Class of the Order of the Lion of Finland. Students and clients are employing his marketing inventions with great success in the marketplace. He is on a Wall Street Journal crisis management expert panel.


Kalb, I. S. (2012) "Various see links below,".
Kalb, I. S. (2009) "Various,".
Kalb, I. S. "Structuring Your Business for Success,".
Kalb, I. S. "A Systematic Approach to Professional Selling,".
Kalb, I. S. "Marketing Your Legal Services,".
Kalb, I. S. "The DNA of Marketing,".
Kalb, I. S. "Creating Your Own Marketing Makes Good $ and Sense,".
Kalb, I. S. "Models and Inventions,".
Kalb, I. S. "Zero-Budget Marketing,".
Kalb, I. S. "E-Marketing: What Went Wrong and How to Do It Right,".
Kalb, I. S. "Nuts and Bolts Marketing,".
Kalb, I. S. "Fundamentals of High-Technology Marketing: What Marketers Need to Know,".