University of Southern California

Ira Kalb
Assistant Professor of Clinical Marketing

USC Marshall School of Business
Los Angeles, CA 90089-0808



Ira S. Kalb is a professor, consultant, writer, and speaker that authored 10 books, 342 published articles, and made over 582 media appearances. He has 44 years of business experience as President and VP of marketing of COMPAL Inc. and CEO of his own consulting and training firm. He was elected president of the Southern California American Marketing Association in 1995, and received the Golden Apple Award for teaching in 2009, 2011, 2014, and 2016. Students and clients are employing his marketing inventions with great success in the marketplace. He is on a Wall Street Journal crisis management expert panel.


Kalb, I. S. (2012) "Various see links below,".
Kalb, I. S. (2009) "Various,".
Kalb, I. S. "Models and Inventions,".
Kalb, I. S. "Zero-Budget Marketing,".
Kalb, I. S. "E-Marketing: What Went Wrong and How to Do It Right,".
Kalb, I. S. "Nuts and Bolts Marketing,".
Kalb, I. S. "Fundamentals of High-Technology Marketing: What Marketers Need to Know,".
Kalb, I. S. "Structuring Your Business for Success,".
Kalb, I. S. "A Systematic Approach to Professional Selling,".
Kalb, I. S. "Marketing Your Legal Services,".
Kalb, I. S. "The DNA of Marketing,".
Kalb, I. S. "Creating Your Own Marketing Makes Good $ and Sense,".