University of Southern California

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Ira Kalb
Assistant Professor of Clinical Marketing

USC Marshall School of Business
Los Angeles, CA 90089-0808

Phone: 
213-821-1886
ikalb@marshall.usc.edu
Education: 
MBA, BS, UCLA
Personal Website: 
http://www.kalbassociates.com

Overview

Ira Kalb is a professor of clinical marketing. He has authored 10 books and 25 articles. He has over 38 years of marketing and management experience having served as President and Vice-President of Marketing for COMPAL computer systems, and a senior management consultant for Accenture. He was elected President of the Southern California American Marketing Association in 1995. He received the Golden Apple Award in 2009.

Research

Various • 2009
A Systematic Approach to Professional Selling
Creating Your Own Marketing Makes Good $ and Sense
E-Marketing: What Went Wrong and How to Do It Right
Fundamentals of High-Technology Marketing: What Marketers Need to Know
Marketing Your Legal Services
Models and Inventions
Nuts and Bolts Marketing
Structuring Your Business for Success
The DNA of Marketing
Zero-Budget Marketing