USC Marshall School of Business

Ira S. Kalb is a professor, consultant, writer, and speaker who authored 10 books and over 114 published articles ? contributing frequently to Business Insider. He has over 41 years of marketing and management experience as President and VP of marketing of COMPAL Computer Systems and a senior management consultant for Accenture. He was elected president of the Southern California American Marketing Association in 1995, and received the Golden Apple Award for teaching in 2009 and 2011. Students and clients are employing his marketing inventions with great success in the marketplace. He is frequently interviewed for his expertise in the media.