University of Southern California

Ira Kalb
Assistant Professor of Clinical Marketing

USC Marshall School of Business
Los Angeles, CA 90089-0808



Ira S. Kalb is a professor, consultant, writer, and speaker who authored 10 books and over 173 published articles – contributing frequently to Business Insider. He has over 42 years of marketing and management experience as President and VP of marketing of COMPAL Computer Systems and a senior management consultant for Accenture. He was elected president of the Southern California American Marketing Association in 1995, and received the Golden Apple Award for teaching in 2009 and 2011. Students and clients are employing his marketing inventions with great success in the marketplace. He is frequently interviewed for his expertise in the media.


Various see links below 2012
Various 2009
A Systematic Approach to Professional Selling
Creating Your Own Marketing Makes Good $ and Sense
E-Marketing: What Went Wrong and How to Do It Right
Fundamentals of High-Technology Marketing: What Marketers Need to Know
Marketing Your Legal Services
Nuts and Bolts Marketing
Structuring Your Business for Success
The DNA of Marketing
Zero-Budget Marketing