University of Southern California

Dennis Schorr
Associate Professor of Clinical Marketing

USC Marshall School of Business
Los Angeles, CA 90089-0808

PhD, Yale University; MBA, UCLA; BA, Stanford University


Dennis Schorr is an expert on strategic flexibility, marketing resources and capabilities, and competitive advantage. His research has been published in the Journal of Personality and Social Psychology. He has consulted for a variety of organizations in Marketing Strategy, Marketing Research and Strategy, and Total Quality Management and Market Responsiveness.


Teaching Note for GE Aviation: "Friending" Devices Across the Airline Industry Value Chain 2013
The National Basketball Association in China: Life After Yao 2011
Costco: The Globalization of an American Retailer 2009
A Perspective on Chile's Place in the Global Business Environment. 2004
Building Your Brand: Creating Physician Trust Through Value-Marketing 2002
Global Branding: Myth or Reality 1998
Comments on dynamic change in diverse political and economic environments 1993
Changing Roles and Power Structures of Large-Scale Bureaucracies in Diverse political and economic environments. 1990
Managing safety means focusing on behavior 1988
Choosing Suitemates 1986
Motivation to control one's environment in individuals with obsessive-compulsive, depressive, and normal personality traits. 1984
Stimulus variables in the block design task revisited: A reply to Royer 1984
Stimulus variables in the block design task 1982
The role of perceived control in practitioner-patient relationships 1982
Fact retrieval and the paradox of interference 1978
Selective interference between imagnery and perception: Is it modality specific or relation Specific: 1978