USC Marshall School of Business

Diane Badame specializes in the fields of marketing management, customer satisfaction and new product development. Professor Badame is currently Assistant Dean and Academic Director of the Full-Time MBA Program. She is also a marketing professor in the Program, in which role she was honored with the Marshall Golden Apple Teaching Award in 2010. Before joining Marshall, she held senior management positions with major consumer packaged-goods and financial services companies. Professor Badame also consults with business organizations in the areas of marketing strategy, new product development and customer satisfaction.