University of Southern California

Diane Badame
Professor of Clinical Marketing

USC Marshall School of Business
Los Angeles, CA 90089-0808

PhD, MS, BS, University of Wisconsin; MBA, University of Minnesota


Diane Badame specializes in the fields of marketing management, customer satisfaction and new product development. She currently serves as the Academic and Program Director of the Master of Science in Marketing Program. Professor Badame received Marshall's Golden Apple Teaching Award in 2010. Before joining Marshall, she held senior management positions with major consumer packaged-goods and financial services companies. Professor Badame also consults with business organizations in the areas of marketing strategy, new product development and customer satisfaction.


Badame, D. M. (2015) "Test Bank for Core Curriculum Marketing Reading - Pricing Strategies,".
Badame, D. M. (2015) "Test Bank for Core Curriculum Marketing Reading - Product Policy,".
Badame, D. M. (2015) "Test Bank for Core Curriculum Marketing Reading - Consumer Behavior and Buying Process,".
Badame, D. M. (2015) "Test Bank for Core Curriculum Marketing Reading - Framework for Marketing Strategy Formation,".
Badame, D. M., and Quelch, J. A. (2013) "Montreaux Chocolate USA: Are Americans Ready for Dark Chocolate?," Harvard Business School Publishing 12 pages for case, 10 page Teaching Note and Excel Spreadsheets for Students and Instructors.
Badame, D. M., and Cespedes, F. (2012) "PV Technologies, Inc.: Were They Asleep at the Switch? Case and Teaching Note," Harvard Business Publishing (HBP No. 913-505 and 913-506), Case is 11 pages and Teaching Note is 16 pages.
Moore, K., and Badame, D. M. (2007) "Saxonville Sausage Company Teaching Note," Harvard Business Review (June 2007), pp. 1-15.
Badame, D. M., and Safrit, M. J. (1977) "Comparison of Seriation and Multidimensional Scaling: Two Techniques for Validating Constructs in Physical Education," Research Quarterly, 42 (2), 333-340.
Safrit, M. J., Badame, D. M., and Stamm, C. L. (1977) "The Participant-Observer: A Source of Invalidity in Measuring Motor Skill," Perceptual & Motor Skills, 45 (1), 75-80.