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Diane Badame
Assistant Dean for the Full-Time MBA Program & Professor of Clinical Marketing

USC Marshall School of Business
Los Angeles, CA 90089-0808

Phone: 
213-740-5053
badame@marshall.usc.edu
Education: 
PhD, MS, BS, University of Wisconsin; MBA, University of Minnesota

Overview

Diane Badame specializes in the fields of marketing management, customer satisfaction and new product development. She currently serves as Assistant Dean and Academic Director of the Full-Time MBA Program. Professor Badame received Marshall's Golden Apple Teaching Award in 2010. Before joining Marshall, she held senior management positions with major consumer packaged-goods and financial services companies. Professor Badame also consults with business organizations in the areas of marketing strategy, new product development and customer satisfaction.

Research

PV Technologies, Inc.: Were They Asleep at the Switch? Case and Teaching Note • 2012
Saxonville Sausage Company Teaching Note • 2007
Comparison of Seriation andMultidimensional Scaling: Two Techniques for Validating Constructs in Physical Education • 1977
The Participant-Observer: A Source of Invalidity in Measuring Motor Skill • 1977