University of Southern California

Diane Badame
Academic Director of the Full-Time MBA Program and Professor of Clinical Marketing

USC Marshall School of Business
Los Angeles, CA 90089-0808

PhD, MS, BS, University of Wisconsin; MBA, University of Minnesota


Diane Badame specializes in the fields of marketing management, customer satisfaction and new product development. She currently serves as the Academic Director of the Full-Time MBA Program. Professor Badame received Marshall's Golden Apple Teaching Award in 2010. Before joining Marshall, she held senior management positions with major consumer packaged-goods and financial services companies. Professor Badame also consults with business organizations in the areas of marketing strategy, new product development and customer satisfaction.


PV Technologies, Inc.: Were They Asleep at the Switch? Case and Teaching Note 2012
Comparison of Seriation andMultidimensional Scaling: Two Techniques for Validating Constructs in Physical Education 1977
The Participant-Observer: A Source of Invalidity in Measuring Motor Skill 1977