- Prospective Students
- Undergraduate Programs
- MBA Programs
- Graduate Accounting Programs
- Specialized Masters Programs
- Executive Education
- Certificate Programs
- PhD Program
- Experiential Learning Center
- Online Degree Programs
- Faculty & Research
- Academic Units
- Centers of Excellence
- Faculty Directory
- Alumni & Friends
- News and Events
- Alumni Online
- Alumni Groups
- Marshall Partners
- Support Marshall
- Contact Us
- USC Marshall Parents
- Corporate Connections
- Engagement Opportunities
- Corporate Advisory Board
- Recruit and Hire
- News Room
- Featured Stories
- Upcoming Events
- Marshall in the Media
- Marshall News
- About Marshall
Meet the CTM Team
Executive Director, Institute for Communication Technology Management (CTM) and
Assistant Professor of Clinical Marketing, USC Marshall School of Business
Jerry Power is the Executive Director of The Institute for Communications Technology Management (CTM) and a clinical professor of marketing at the University of Southern California. CTM is the world's leading Institute focused on digital communications, content, and commerce, offering its members cutting-edge global research and business strategy, executive education and leadership forums for the digital industry. CTM's corporate partners include AT&T, Verizon, HP, Cisco, Qualcomm, Motorola, Alcatel-Lucent, Ogilvy, Intel, Adobe, Fox and Disney. As CTM's Executive Director, Jerry works with the Institute and its board to identify emerging trends that will reshape the evolutionary trajectory of the communications sector.
Jerry was a co-author of the groundbreaking book, Transforming Business: Mobility, Big Data and Globalization (Wiley, 2012), which explores how technology is changing business practices among successful companies. The book was based on extensive primary research of more than 5,000 knowledge workers, functional leaders and business decision makers across the United States and China. Jerry's market research efforts have also been discussed in The Shift: The Evolving Market, Players and Business Models in a 2.0 World and Identity Shift: Where Identity Meets Technology in the Networked-Community Age.
For over three decades, Jerry has been active in the areas of mobility, video services, optics, IP/data networking, and network management. Jerry has worked for Alcatel-Lucent, Siemens, and Motorola, holding positions in Marketing, Corporate Strategy, Business Development, Product Management, and Product Development. Throughout his career, Jerry has been a strong proponent of anticipating and encouraging behavioral shifts that increase the utility of services that serve to grow market demand.
Jerry received MsSc in Computer Science from Pennsylvania State University in 1982 and has published numerous articles describing the impact of technology on networks operations, business practices, users, and more. He is a frequent speaker at communications conferences and has served on various industry committees working to improve the telecommunications industry.
Chief Marketing Officer & Head of Programs
Jay Tucker is a marketer, educator, and technology leader with over 20 years of experience in the technology, academic and entertainment sectors. In his current role, Jay represents the Institute for Communication Technology Management (CTM) – one of the Centers of Excellence at USC's Marshall School of Business – where he is responsible for communicating the Institute's thought leadership and major initiatives to CTM's consortium members and the larger community. Jay also heads CTM's executive education programs and forums.
In fall 2012, Jay launched Silicon Beach @ USC, a conference focused on entrepreneurship in southern California and the future of digital entertainment. The event featured a $50,000 venture competition recognizing innovation in technology and digital content. Now in its third year, Silicon Beach @USC attracts over 500 business executives, entrepreneurs, investors and students. Jay also redesigned the Advanced Management Program, CTM's flagship five-day educational experience for rising leaders and helped to co-author the current strategic plan for USC's Marshall School of Business.
As a seasoned technology leader, Jay is passionate about helping executives and entrepreneurs embrace disruption, drive innovation, and build powerful solutions. Jay advises a number of start-ups on business strategy, business development, marketing and operations. He speaks at academic and industry events, covering digital technologies and media, technology start-ups and other topics. He has also taught courses on technology management, digital media, and media literacy to professionals at corporations and non-profit organizations.
Jay holds an MBA in Marketing & Media Management from the UCLA Anderson School of Management, an MA in Instructional and Learning Technologies from Columbia University, and a dual Bachelors degree from Stanford University in Political Science and African & Afro-American Studies. He resides in Santa Monica, CA.
Dr. Josette Bonte
Chief Strategy Officer
Head of Research and Industry Relations
Josette Bonte, Ph.D., serves as the Chief Strategy Officer, Director of Research and Industry Relations at the USC CTM. In that role she oversees all of CTM's research programs such as "Digital Home", "How Much Media?" and "Global Mobile". In addition Josette launched a new multi-year research program on the "Future of Media" in 2013, under her personal leadership. Dr. Bonte also guides CTM's thought leadership and research strategies, developing innovative new projects in partnership with CTM members. Dr. Bonte spent the first 10 years of her career as a film and television industry executive in Hollywood, and the past 18 years in the fields of telecom and technology with an emphasis on digital media, IPTV and online games.
Most recently, Josette Bonte served as Executive Digital Media Strategist for Cisco's IBSG, a division responsible for performing large-scale strategic consulting engagements for Cisco's leading clients across industry verticals. Prior to Cisco, Bonte worked for Cookie Jar Entertainment where she was Vice President of Digital media. She also served as Vice President of Content & IPTV for Ovum, working on IPTV content deployment strategies with service provider clients including AT&T, Verizon, France Telecom, and BT.
A telco TV pioneer, Bonte joined US West (now CenturyLink) in 1994 as Head of Strategic Marketing, Entertainment, and Interactive Services, where she participated in the company's early interactive media and VoD trials, soon becoming the company's Liaison to the Hollywood entertainment industry for content strategy. In the late 1980s, Josette served as Executive Director of Unifrance Film LA, where she represented the French motion picture and television industries in Hollywood. She subsequently founded EuroScreen Partners, a film financing and distribution company where she served as CEO. Bonte holds an M.F.A from the UCLA School of Film and Television, and a Ph.D. in Information Sciences and telecommunications from the Sorbonne. She has published a best-selling book entitled: "La Television a la Carte aux Etat-Unis."
Assistant Director of Research
Andrea Moser is the Assistant Director of Research at CTM (Institute for Communication Technology Management), Marshall School of Business, University of Southern California. She has over 10 years of research experience in the field of telecommunications. Her research interests include consumer behavior in the mobile space and adoption of m-commerce and m-payment services.
Andrea directs the Digital Home research project, CTM's year-long research study carried out jointly by CTM and corporate sponsors. Digital Home provides insights into the connected, multi-screen digital home, including key factors for adoption and perceived value of digital devices and services. Andrea also disseminates our results to research contacts at CTM member companies and conducts Digital Home workshops.
Prior to joining CTM, Andrea spent 9 years at major international telecommunications companies (Global Telesystems, Siemens Hungary), where she developed an in-depth knowledge of market analysis, research and strategic planning. Andrea has a Master of Science degree in Economics from the University of Miskolc, Hungary.
Yumi holds a Ph.D. in Applied Cognitive Psychology at Claremont Graduate University, where she gained valuable knowledge and skills in research methodologies and data analysis. She believes that her research interests throughout graduate school, which include investigating age differences of emotional and cognitive processes involved in decision-making, can help contribute vital insights and help promote the understanding of product/services that are based on customers' specific needs.
Yumi joined the Institute for Communications Technology Management (CTM) to expand its program in support of Marshall faculty efforts to better understand how business processes are changing with the incremental introduction of technology. To aid in that effort she is investigating how the real-time nature of their business, impact of social networks, innovation, and ecosystem integration efforts.
Before USC, Yumi worked as a Consumer Insight Data Processor at Electronic Arts and as a Research Analyst at Maritz Research. She designed questionnaires, drafted ad-hoc research projects, analyzed large sets of data (e.g., consumer satisfaction), and met with clients to discuss business insights for how to implement better services.
Resident Director of Executive Education
Steven Shepard is the president of the Shepard Communications Group in Williston, Vermont. A professional author and educator with 24 years of varied experience in the telecommunications industry, he has written books and magazine articles on a wide variety of topics. He is the author of Telecommunications Convergence: How to Profit from the Convergence of Technologies, Services and Companies; A Spanish-English Telecommunications Dictionary; Managing Cross-Cultural Transition: A Handbook for Corporations, Employees and Their Families; An Optical Networking Crash Course; SONET and SDH Demystified, Telecom Crash Course; Telecommunications Convergence, Second Edition; Telecom Crash Course, Second Edition; and VoIP Crash Course. Steve is also the Series Editor of the McGraw-Hill Portable Consultant book series.
Mr. Shepard received his undergraduate degree in Spanish and Romance Philology from the University of California at Berkeley and his Master's Degree in International Business from St. Mary's College. He spent eleven years with Pacific Bell in San Francisco in a variety of capacities including network analysis, computer operations, systems standards development, and advanced technical training, followed by nine years with Hill Associates, a world-renowned telecommunications education company, before forming the Shepard Communications Group. Global clients include major telecommunications manufacturers, service providers, software development firms, multinational corporations, universities, professional services firms, advertising firms, venture capital firms, and regulatory bodies.
Dr. James Short
Visiting Director of Research
James E. (Jim) Short is Lead Scientist, San Diego Supercomputer Center, at UC San Diego (UCSD). He directs the How Much Information? (HMI) research program and the How Much Media? (HMM) research project at USC. Jim's research has focused on information growth and the value of information, corporate communications and disclosure, and selected topics in storage and information systems management. His work on market transparency and corporate information disclosure has been published in The Accounting Review. His applied work has focused on information metrology and the value of information. With co-author Roger Bohn (UC San Diego), the first of several studies on information growth was published in December 2009, "How Much Information: Report on American Consumers." A second report on enterprise information, "How Much Information: Report on Enterprise Servers," was published in April 2011.
Carolyn M. Cohen serves as assistant director of budgets and operations for the USC Marshall School of Business Institute for Communication Technology Management (CTM). She began working with CTM in May of 2012. Prior to this, she worked at the USC TRIO Programs and the School of Cinematic Arts.
Carolyn graduated from the University of Wisconsin-Whitewater with a bachelor's degree in International Relations and a minor in Spanish. She attended the USC School of Policy, Planning, and Development, and graduated with a Master of Public Administration in 2007. She enjoys being a resident of the University Park neighborhood in South Los Angeles, where she and her husband have resided since 2001.
Ruth Cornejo is CTM's Center coordinator. In that capacity, Ruth is responsible for organizing special events, such as the bi-annual Executive Round Table, logistics for CTM's Executive Education programs, as well as all other on-campus programs. She also currently coordinates with CTM student staff and supports the CTM office with general Administrative duties.
Prior working at CTM, Ruth worked with USC catering and hospitality services and has spent over 20 years working in the administrative field. She's worked with such organizations as the California Restaurant Association and the California Jewelers Association, where she was responsible for the logistics of the Pacific Jewelry Show. Ruth has also worked in the human resources, accounting and event planning.
Associate Professor of Clinical Management Communication
Peter Cardon researches how organizations deploy and use social networking platforms. He has worked with numerous companies in support of employee engagement, trust, internal communication, and change management initiatives. He is assembling a special of issue of the International Journal of Business Communication devoted to social network based collaboration and communications. Pete is the author of Business Communication: Developing Leaders for a Networked World and President of the Association for Business Communication.
Omar El Sawy
Professor of Data Sciences and Operations
Omar El Sawy specializes in IT-enabled business strategy in turbulent environments and business models for digital platforms. He is the author of over 100 papers, serves on several editorial boards, and is a six-time winner of the Society for Information Management's Annual Paper Award. Prior to joining USC, Professor El Sawy worked as an engineer at NCR Corporation, and as manager of IT services at Stanford, and as an advisor to the UN Development Program in Egypt.
Visiting Professor, USC Marshall
Tom Ferratt is a visiting professor at USC while he researches skills and behaviors of tech area personnel in an effort to increase a companies ability to innovate. Tom is the Professor & Sherman-Standard Register Endowed Chair in MIS at the University of Dayton. Tom is the Senior Editor for Journal of the Association for Information Systems and an Associate Editor for MIS Quarterly and Information Systems Research. He is co-author with Fred Niederman of the " IT Workers: Human Capital Issues in a Knowledge Based Environment"
Richard and Jarda Hurd Chair in Distribution Management & Professor of Marketing
Gary Frazier, Richard and Jarda Hurd Chair in Distribution Management & Professor of Marketing, USC Marshall Gary Frazier is an expert on structuring and managing channels of distribution. He has published extensively in leading marketing journals and serves as editor of Journal of Marketing. Professor Frazier has consulted for a number of major corporations, including Coca-Cola, GE, Honeywell, IBM, Intel, Microsoft, and Weyerhaeuser. He served as an advisor to the Justice Department in its examination of Microsoft
Since 2000 Russell Kaurloto has served in multiple leadership roles at the University of Southern California as Deputy CIO, COO and currently the University’s Chief Technology Officer. Mr. Kaurloto has been responsible for all enterprise systems, advanced technologies, contract negotiations, enterprise networking encompassing 65,000 network connections, 37,000 telephone lines and over 6,000 wireless access points. He has had direct oversight of Cyber- Security, data center operations, application services, technology strategies and customer support. As Executive Director, he was responsible for Los Nettos, the first regional network in the greater Los Angeles area that provides redundant and reliable high availability network connectivity to its members and associates, including JPL, Caltech, the Claremont Colleges, and local community hospitals.
Prior to joining USC, Mr. Kaurloto spent twenty-two years with the Associated Press (AP). From 1991 to 2000, he served in several executive leadership roles as Director of Technology, Director of Strategic Planning, and Chief of Communications for the western and central regional offices of the Associated Press. His responsibilities included all IT resources, support, and services of AP news technical infrastructure serving over 1,500 newspapers, radio, TV, financial institutions, and AP offices across 17 western states.
Mr. Kaurloto serves on various statewide, industry and higher education advisory boards, including CENIC, Pacific Telecommunications Council, AT&T, Avaya, Aruba Networks, Cisco, HP, Microsoft, Dell and led presentations for numerous professional organizations, including EDUCAUSE and Computerworld.
Mr. Kaurloto is a graduate from California Lutheran University with a BS in Organizational Leadership and a graduate from the New Jersey Institute of Technology with an AS in Computer Technology.
Professor of Data Sciences and Operations & USC Associates Chair in Business Administration, USC Marshall
Ann Majchrzak is the USC Associates Chaired Professor of Business Administration for the Marshall. She is a member of the Data Sciences and Operations Department where she teaches digital innovation. She holds concurrent appointments as a visiting professor at Esade Business School, Ramon Llull University, Barcelona, and at LUISS, Rome School of Business and Management in the areas of Innovation and Organization. She is also an external expert for the Information Systems and Innovation Group at the London School of Economics.
Professor of Management and Organization, USC Marshall
Kyle Mayer studies how firms govern relationships with other firms, with particular attention to the contract and its role in establishing a framework for the relationship. His research has been published in numerous journals and he served on the editorial board of Academy of Management Journal, Organization Science, Academy of Management Review, and Strategic Management Journal. He received a number of USC/Marshall awards for excellence in teaching and mentoring.