University of Southern California

Case Study Initiative

The Center for Management Communication introduces here our Case Study Initiative, featuring student-authored business cases that we have linked to below. To write these cases, our students need to master a wide range of skills essential to today's workplace.

We plan to use a growing set of student-authored cases to create a culture among our undergraduates that is a mutually self-reinforcing cycle of learning, not only about business, but about the very practical problems in the field from which we take our name: management communication.

Future cases will focus on diversity, technology-mediated communication, intercultural business communication, ethics and communication, and other topics relevant to our field. Teams of students will also write original cases emerging from semester-long interaction with and research about local businesses or global companies with a presence in the rich learning laboratory of Los Angeles.