USC Marshall School of Business

David M. Carter serves as the Executive Director of the Sports Business Institute and is also an assistant professor of sports business at the Marshall School of Business.

Mr. Carter founded the Sports Business Group in 1999 following more than ten years of consulting for the sports and entertainment industries. As a sports business consultant specializing in strategic marketing, Mr. Carter has consulted for corporations, sports organizations, sports and entertainment venues, law firms, municipalities, and individual athletes.

David has authored three books about the sports business industry: On the Ball, co-authored with ESPN's Darren Rovell, that highlights the lessons learned from America's Sports Business Leaders; Keeping Score, which provides companies and organizations with a framework for devising sports marketing strategies; and You Can't Play the Game if You Don't Know the Rules, which was written for those seeking careers in the sports business.

David received his BS and MBA degrees from the University of Southern California.