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- Explore what "strategy" truly is
- Learn to develop and evaluate competitive strategies
- Apply basic principles to nurture decisions that achieve objectives and foster growth
- Understand the trade-offs involved in making strategic decisions
- Address the challenge of sustainability and how to maximize the long-term value of the organization
- Learn when to replace an old strategy with a new one to meet changing technologies and increasing competition
Topics:Management and Strategy
USC, University Park Campus Los Angeles, CaliforniaCost:$1,950May 5, 2015 - May 6, 2015October 6, 2015 - October 7, 2015
Due to course pre-work registration for this course will close two weeks prior to course start date.
Strategic management is the art and the science of formulating, defining, implementing and evaluating policies and decisions that will assist an organization in achieving its goals and objectives. It is an ongoing process that assesses and evaluates the business and industry in which the organization operates. Rapidly changing environments create opportunities for growth, but also pose challenges that firms must be prepared to overcome.
This 2-day program will present the core areas of business strategy and develop skills for making strategic decisions and translating those decisions into real-world implementation. Participants will complete the program with an enhanced understanding of how to make revenue-generating decisions that lead to long term achievement and value creation.
The “Strategic Management” course was the second powerful course I attended through USC Executive Education. The content was engaging and tremendously helpful, identifying new ways to develop both long and short term strategy for growth in my industry. This course opened up my mind to look at my business position from new angles. This course was interactive, relevant and terrific for making contacts. The experiential exercises provided practical application that translated theory to reality. - President, Direct Results Radio
“Planning and doing are always a challenge and the competition is always on your heels. This course helped me better think about our company's advantages and formulate a solid plan moving forward.” – Account Executive, Placements Media Digital
Through the use of case studies, current business articles, intensive interaction and experiential exercises, the faculty will lead you to focus on the key knowledge and skills you need to take an active role in managing a business. Participants also gain exposure to 'business like' situations and practice their management skills in a dynamic and participatory setting. The learning environment is supported by technologically advanced facilities, professional staff and highly innovative instructional methods and techniques.
Peer Fiss, Associate Professor of Management and Organization conducts research that lies at the intersection of organization theory and strategic management. He is interested in how meaning structures shape organizational actions, how organizational practices diffuse, and how accounts framing and justifying practices are constructed. In addition, he works on configurational theory and methods using fuzzy set qualitative comparative analysis. His work has been published in the Academy of Management Journal, Academy of Management Review, Administrative Science Quarterly, American Sociological Review, Organization Science, and Strategic Management Journal. He currently serves as associate editor of Academy of Management Review. In 2010 he received the Western Academy of Management’s Ascendant Scholar Award.
$1,950 per person includes tuition, course materials and parking. There is a 10% discount for three or more registrants from the same company.
Strategic Management program has been approved for 25 CPE credits in Business Management and Organization.
USC Marshall School of Business is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org
You will earn 3 CEU credits taking this IN PERSON course. A continuing education unit (CEU) is a measure used in continuing education programs, particularly those required in a licensed profession for the professional to maintain the license. A CEU unit of credit equals to 10 hours of participation in the accredited program designed for professionals with certificates or licenses to practice various professions.
Every reasonable effort will be made to ensure this course runs as described on this web page. Please note that course dates and professors are subject to change. You will be notified by email in advance if there is a date or professor change. Additionally, this course also requires a minimum number of registrants in order to take place. You will be notified by email if the course does not meet this minimum.