- Prospective Students
- Undergraduate Programs
- MBA Programs
- Graduate Accounting Programs
- Specialized Masters Programs
- Executive Education
- Certificate Programs
- PhD Program
- Faculty & Research
- Academic Units
- Centers of Excellence
- Faculty Directory
- Mentoring Resources
- Alumni & Friends
- News and Events
- Alumni Online
- Alumni Groups
- Marshall Partners
- Support Marshall
- Contact Us
- Corporate Connections
- Engagement Opportunities
- Corporate Advisory Board
- Recruit and Hire
- News Room
- Featured Stories
- Upcoming Events
- Faculty in the News
- Marshall News
- About Marshall
- Explore what "strategy" truly is
- Learn to develop and evaluate competitive strategies
- Apply basic principles to nurture decisions that achieve objectives and foster growth
- Understand the trade-offs involved in making strategic decisions
- Address the challenge of sustainability and how to maximize the long-term value of the organization
- Learn when to replace an old strategy with a new one to meet changing technologies and increasing competition
Topics:Management and Strategy
USC, University Park Campus Los Angeles, CaliforniaCost:$2,450May 6, 2014 - May 8, 2014November 11, 2014 - November 13, 2014May 5, 2015 - May 7, 2015
Due to course pre-work registration for this course will close two weeks prior to course start date.
Strategic management is the art and the science of formulating, defining, implementing and evaluating policies and decisions that will assist an organization in achieving its goals and objectives. It is an ongoing process that assesses and evaluates the business and industry in which the organization operates. Rapidly changing environments create opportunities for growth, but also pose challenges that firms must be prepared to overcome.
This program will present the core areas of business strategy and develop skills for making strategic decisions and translating those decisions into real-world implementation. Participants will complete the program with an enhanced understanding of how to make revenue-generating decisions that lead to long term achievement and value creation.
The “Strategic Management” course was the second powerful course I attended through USC Executive Education. The content was engaging and tremendously helpful, identifying new ways to develop both long and short term strategy for growth in my industry. This course opened up my mind to look at my business position from new angles. This course was interactive, relevant and terrific for making contacts. The experiential exercises provided practical application that translated theory to reality. - President, Direct Results Radio
“Planning and doing are always a challenge and the competition is always on your heels. This course helped me better think about our company's advantages and formulate a solid plan moving forward.” – Account Executive, Placements Media Digital
Through the use of case studies, current business articles, intensive interaction and experiential exercises, the faculty will lead you to focus on the key knowledge and skills you need to take an active role in managing a business. Participants also gain exposure to 'business like' situations and practice their management skills in a dynamic and participatory setting. The learning environment is supported by technologically advanced facilities, professional staff and highly innovative instructional methods and techniques.
Kyle Mayer is Associate Professor of Strategy in the Department of Management and Organizations at the University of Southern California's Marshall School of Business. Dr. Mayer teaches in the university’s MBA and Ph.D. programs as well as with a variety of executive audiences. Dr. Mayer has taught, and often led, execuctive programs in many industries including, but not limited to, aerospace, finance, software, biotechnology, information technology, and healthcare. His teaching capabilities have been recognized with two Golden Apple teaching awards (2003 and 2011) and a variety of other teaching awards including Marshall’s Educator of the Year Award in 2006.
Dr. Mayer is also an active researcher in the field of strategy and his work has been published in Organizational Science, Academy of Management Journal, Academy of Management Review, Management Science, the Journal of Law, Economics, and Organization and other outlets.
Dr. Mayer completed his Ph.D. in Business and Public Policy in 1999 from the University of California, Berkeley after working for several years in Silicon Valley.
$2,450 per person includes tuition, course materials and parking. There is a 10% discount for three or more registrants from the same company.
The USC Marshall School of Business, Office of Executive Education, does not offer any financial aid for its programs. However, you may be able to find external financial aid to help you with our courses. These two private loan programs are available for executive and continuing education programs. This is not an exhaustive list; The USC Marshall School of Business, Office of Executive Education, does not specifically endorse any financial aid program.
Management Development Program has been approved for 25 CPE credits in Business Management and Organization.
USC Marshall School of Business is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org
Every reasonable effort will be made to ensure this course runs as described on this web page. Please note that course dates and professors are subject to change. You will be notified by email in advance if there is a date or professor change. Additionally, this course also requires a minimum number of registrants in order to take place. You will be notified by email if the course does not meet this minimum.