University of Southern California

Business Cinematic Arts (BCA)

The Business Cinematic Arts (BCA) program at USC Marshall offers students the unique opportunity to complete coursework in both the School of Cinematic Arts and the Marshall School of Business. Upon successful completion of all requirements of the 4 year program, students receive a Bachelor of Science in Business Administration with an emphasis in Cinematic Arts. Graduates of this joint program are well-equipped to apply their skills to both business and cinema professions.
The School of Cinematic Arts and the Marshall School of Business are committed to continuing the excellence that has made us world-class leaders in our respective fields.


To prepare for careers in business entertainment students are required to participate in an internship course, CTPR 495, during the second semester of their sophomore year. BCA students work closely with the faculty teaching the course to identify and select an internship. In the past, BCA students have participated in internships with the following companies:

  • Paramount Pictures
  • MTV
  • Radar Entertainment
  • Scott Rudin Productions
  • Sony Pictures Entertainment
  • Columbia Pictures
  • United Talent Agency
  • The Gersh Agency
  • Cosmopolitan Magazine
  • FOX
  • Sidney Kimmel Entertainment
  • Lifetime
  • Infinity Media
  • Universal Music Group
  • Brillstein Entertainment Partners
  • Endeavor
  • FX
  • Disney
  • Linda Lowy Casting
  • Edward Saxon Productions
  • ICM
  • SBE Entertainment Group
  • Newline Cinema
  • ABC
  • William Morris Agency

Professional Networking

The BCA program also provides professional networking opportunities by bringing in guest speakers from the entertainment industry. Speakers discuss current trends and issues in the industry that give students a clear understanding of the future of cinema, television, the internet and other forms of media.

Past guest speakers have included:

  • Doug Herzog - President - MTV Networks
  • Kevin Beggs - President - Lionsgate Studios Television
  • Joel Surnow - Creator and Executive Producer of '24' (Fox) and 'La Femme Nikita' (ABC)
  • Tom Hoberman - Entertainment Lawyer - Hansen, Jacobson, Teller, Hoberman, Newman, Warren & Richman, LLP
  • Jeffrey Godsick - Executive VP of Marketing - 20th Century Fox
  • Bruce Snyder - President of Distribution - 20th Century Fox
  • Jason Kilar - CEO – Hulu
  • Dan Fellman - President of Domestic Sales and Distribution - Warner Bros.
  • Eric Schrier - Executive Senior Vice President of Original Programming - FX


"I feel the BCA program has allowed me to experience the epitome of what it stands for, and I know that the opportunities are only just beginning. This year has provided me with an enriching experience both inside and outside the classroom. Whether it was gaining an esoteric insight into the realm of cinematic criticism through my cinema and television critical studies classes, or by applying that knowledge first hand to my internships with television companies, namely Direct TV with South By Southwest, and Six Avenue Productions with Crossing Over with John Edwards, I feel I have matured as a person and developed necessary skills and contacts to be used within the profession I hope to pursue. Being part of the BCA program has given me a home within the USC community, and has made me feel like I am part of the upper echelons of both Marshall and the School of Cinematic Arts." -- Jason Bhagrava, Freshman

"The BCA program here at USC is one of the best programs in the nation for people looking to work on the business side of the entertainment industry. By taking classes with both Business and Cinema students, I was able to learn from the best professors of both worlds, and apply that knowledge to use in "the biz". The faculty is top-notch and the staff is extremely helpful when it comes to looking for jobs or internships. The connections you make during your time here in the BCA program, whether it be your fellow cohort members, your professors, your advisors, or even the hopeful screenwriter sitting next to you in class, are absolutely invaluable to your future. As tumultuous as the industry can be at times, the BCA program has provided me with a steady foundation and powerful springboard from which to launch my career." -- Luke Wang, Senior; President, BCA Organization.