University of Southern California

March 21, 2013 – Davidson Conference Center, USC campus

Featuring Jerry Power & Kevin Easterwood, co-authors, "Transforming Business"

Mobility. Cloud computing. Analytics & big data. Social networking & collaboration tools.
These emerging technologies are rapidly transforming the corporate landscape, affecting the way we work, communicate, gather strategic insights, and make decisions. Transforming Business will gather a diverse group of executives to discuss how these megatrends will affect corporations in the coming years and beyond. The event will also explore how corporate leaders are managing the multi-generational workplace and empowering their Boomer, Generation X and Millennial employees.


8:30 a.m.

Registration and Breakfast

9:15 a.m.

Introduction to USC CTM and Event
"Beyond Technology: Leadership in the Digital Age "
Lucy Hood, Executive Director, CTM

9:30 a.m.

Keynote Speaker, "Transforming Business"
Jerry Power, VP Marketing, Alcatel-Lucent, and co-author, Transforming Business

10:45 a.m.

Networking Break

11:15 a.m.

Panel: "Beyond Technology: Driving Innovation in a Networked World"

Moderator: Russell Kaurloto, Associate CIO, Information Technology, USC
Drew Baumann, CTO, Fullscreen
Paul Andersen, Vice President - Web, Content & Collaboration, The Walt Disney Company
Anthony Citrano, VP Communications & Marketing, EdgeCast
Devendra Mishra, Director, Hollywood IT Society (HITS) and Professor, Pepperdine

12:30 p.m.

Introduction to Lunch topics and tables: Lucy Hood, CTM

Ed Schmit, Executive Director, AT&T Developer Program: "Driving Innovation in Mobile"
Professor Ann Majchrzak, Marshall School of Business – "Crowdsourcing"
Professor Kyle Mayer, Marshall School of Business—"Acq-hire – how does it really work?"
('Acq-hire' is a corporate Acquisition for the purpose of hiring and retaining a key team)
Jerry Power, co-author, Transforming Business – "Emerging Technology & the Enterprise"
Kevin Easterwood, co-author, "Transforming Business""The Changing Workplace"

2:00 p.m.

Panel: "The Changing Workplace: Generational Culture"

Moderator: Jay Tucker, Chief Marketing Officer, CTM
Kevin Easterwood, VP, Marketing Communications, Alcatel-Lucent , and co-author, "Transforming Business"
Amy Hirsh Robinson, Interchange Group
Sharalyn Hartwell, Executive Director, Magid Generational Strategies

3:00 p.m.

Event Close

Registration & Cancellation Information:
The registration fee should be received no later than March 19, 2013. Please follow the steps on the registration ticket to secure your payment. Advance registration can be cancelled and a refund given only if fax, email or written notice are postmarked or transmitted prior to midnight, Friday, March 15, 2013. Appropriate substitutions may be accepted for registrants who are unable to attend.

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