University of Southern California

Recent Faculty Publications

Brand Immunity to Negative Information: Antecedents and Impact on Customer Purchase Behavior 2014
The Motivational Power of Beauty: How Aesthetically Appealing Products Drive Purchase Effort in Consumers 2014
The Power of a Good Logo 2014
A Dynamic Model of Competitive Entry Response 2014
How Do Firms Become Different? A Dynamic Model 2014
BCOM 2014
Strategic Management Communication for Leaders 2014