University of Southern California

Recent Faculty Publications

New Entrant's Decision to Internalize Its Complementors 2014
The Origin of Entrepreneurs and the Effects on Venture Performance: Evidence from the Biotechnology Industry 2014
Examining the Relative Profit Contributions of Product Versus Brand Extensions in B2B and B2C Markets 2014
I’ll Keep the Cuddly One: Effects of Visual Cuteness versus Elegance on Product Retention 2014
Brand Meaning Management 2014
Strategic benefits of low fit brand extensions: when and how? 2014
The Motivational Power of Beauty: How Aesthetically Appealing Products Drive Purchase Effort in Consumers 2014
The Power of a Good Logo 2014
Breaking the letter vs. spirit of the law: How the interpretation of contract violations affects trust and the management of relationships 2013