University of Southern California

Recent Faculty Publications

Growth Rate, Industry Overlap, Geographical Closeness and Acquisition Performance 2014
New Entrant's Decision to Internalize Its Complementors 2014
The Origin of Entrepreneurs and the Effects on Venture Performance: Evidence from the Biotechnology Industry 2014
Examining the Relative Profit Contributions of Product Versus Brand Extensions in B2B and B2C Markets 2014
I’ll Keep the Cuddly One: Effects of Visual Cuteness versus Elegance on Product Retention 2014
Brand Meaning Management 2014
Strategic benefits of low fit brand extensions: when and how? 2014
The Motivational Power of Beauty: How Aesthetically Appealing Products Drive Purchase Effort in Consumers 2014
The Power of a Good Logo 2014
Breaking the letter vs. spirit of the law: How the interpretation of contract violations affects trust and the management of relationships 2013