University of Southern California

Recent Faculty Publications

Bresnahan, T., and Yin, P., "Adoption of New Information and Communications Technologies in the Workplace Today," in Greenstein, S., Lerner, J., and Stern, S., eds., Innovation Policy and the Economy, Volume 17, Chicago, IL 2017.
Hoyer, W., MacInnis, D. J., and Pieters, R. (2017) "Consumer Behavior, 7th Edition,".
Campbell, A., Mayzlin, D., and Shin, J. (2016) "Managing Buzz," Rand Journal of Economics.
Bresnahan, T., Davis, J., Jaconette, T., and Yin, P., "Mobile Applications, The Economics of," in Durlauf, S., and Blume, L., eds., The New Palgrave Dictionary of Economics 2016.
Ozkan, E., and Ward, A. R. (2016) "Dynamic Matching for Real-Time Ridesharing,".
Li, X., Bresnahan, T., and Yin, P. (2016) "Paying Incumbents and Customers to Enter an Industry: Buying Downloads,".
MacInnis, D. J. (2016) "Research Curation on Developing Conceptual Contributions to Consumer Research," Journal of Consumer Research.
Vyas, N. (2016) "Turning Disruptive Technology into a Positive," Institute of Supply Managememnt, 3rd (July, 2016), http://www.ismmagazine-digital.com/ismmagazine/inside_tech?pg=1#pg1.
Cavanaugh, L. A. (2016) "Consumer Behavior in Close Relationships," Current Opinion in Psychology, 10, 101-106.
Reimann, M., Bechara, A., and MacInnis, D. J. (2016) "Leveraging the Happy Meal Effect: Substituting Food with Modest-Non Food Incentives Decreases Portion Size Choice," Journal of Experinment Psychology: Applied forthcoming.
O'Leary, D. E., "Some Issues of Privacy in a World of Big Data and Data Mining," in Hu, F., eds., Big Data: Storage, Sharing, and Security (3S), Taylor & Francis LLC, CRC Press 2016.
Isikman, E., MacInnis, D. J., Ulkumen, G., and Cavanaugh, L. A. (2016) "The Effects of Curiosity-Evoking Events on Activity Enjoyment," Journal of Experimental Psychology: Applied (In Press).
University of Washington, F. I., Dasu, S., and UCLA, R. A. (2016) "Beyond Price Mechanisms: How Much Can Service Help Manage the Competition from Gray Markets?," European Journal of Operations Research.
Lennox, C., Wu, X., and Zhang, T. (2016) "The effect of audit adjustments on earnings quality: Evidence from China," Journal of Accounting and Economics.
Wu, Y., Qin, B., and Stromberg, D. (2016) "The Political Economy of Social Media in China," Invited submission to the Journal of Economic Perspectives.
Frambach, R. T., Fiss, P. C., and Ingenbleek, P. T. (2016) "How important is customer orientation for firm performance? A fuzzy set analysis of orientations, strategies, and environments," Journal of Business Research.
Hellmann, T., and Wasserman, N. (2016) "The First Deal: The Division of Founder Equity in New Ventures," Management Science.