USC Marshall School of Business

Cheryl Wakslak studies managerial and organizational decision-making, focusing on how proximity changes the way individuals represent information, thereby influencing judgment and behavior. Her dissertation work, which conceptualized likelihood as a form of proximity and examined a range of related judgment phenomena, was a finalist for the prestigious Society of Experimental Social Psychology Dissertation Award. In other research, she explores the allegiance people have to societal systems at different levels of analysis. Her findings have been published in numerous scholarly outlets, including the Journal of Experimental Psychology: General, Journal of Personality and Social Psychology, Journal of Consumer Psychology, and Psychological Science.