University of Southern California

Cheryl Wakslak
Assistant Professor of Management and Organization

USC Marshall School of Business
Los Angeles, CA 90089-0808

PhD New York University


Cheryl Wakslak studies managerial and organizational decision-making, focusing on how proximity changes the way individuals represent information, thereby influencing judgment and behavior. Her dissertation work, which conceptualized likelihood as a form of proximity and examined a range of related judgment phenomena, was a finalist for the prestigious Society of Experimental Social Psychology Dissertation Award. In other research, she explores the allegiance people have to societal systems at different levels of analysis. Her findings have been published in numerous scholarly outlets, including the Journal of Experimental Psychology: General, Journal of Personality and Social Psychology, Journal of Consumer Psychology, and Psychological Science.


Baskin, E., Wakslak, C. J., Trope, Y., and Novemsky, N. (2013) "Why feasibility matters to gift recipients: A construal-level approach to gift giving.," Journal of Consumer Research.
Mueller, J. S., Wakslak, C. J., and Krishnan, V. (2013) "Construing creativity: The how and why of recognizing creative ideas," Journal of Experimental Social Psychology.
Irmak, C., Wakslak, C. J., and Trope, Y. (2013) "Selling the forest, buying the trees: The effect of construal level on seller-buyer price discrepancy," Journal of Consumer Research, 40, 284-297.
Burgoon, E. M., Henderson, M. D., and Wakslak, C. J. (2013) "How do we want others to decide? Geographical distance influences evaluations of decision-makers.," Personality and Social Psychology Bulletin, 39, 826-838.
Joshi, P., and Wakslak, C. J. (2013) "Communicating with the crowd: Speakers use abstract messages when addressing larger audiences," Journal of Experimental Psychology: General.
Amit, E., Wakslak, C. J., and Trope, Y. (2013) "The use of visual and verbal means of communication across psychological distance," Personality and Social Psychology Bulletin, 39 (1), 43-56.
Wakslak, C. J. (2012) "The experience of cognitive dissonance in important and trivial domains," Journal of Experimental Social Psychology, 48 (6), 1361-1364.
Wakslak, C. J. (2012) "The where and when of low and high probability events.," Organizational Behavior and Human Decision Processes, 117, 150–157.
Wakslak, C. J., Trope, Y., and Liberman, N., "19," in Vazire, S., and Wilson, T., eds., Handbook of Self Knowledge, Guilford Press, New York, NY 2012.
Wakslak, C. J., Jost, J. T., and Bauer, P. (2011) "Spreading rationalization: Increased support for large-scale and small-scale social systems following system threat.," Social Cognition, 29 (2), 288-302.
Henderson, M. D., Wakslak, C. J., Fujita, K., and Rohrbach, J. (2011) "Construal Level Theory and Spatial Distance Implications for Mental Representation, Judgment, and Behavior," Social Psychology, 42 (3), 165–173.
Henderson, M. D., and Wakslak, C. J. (2010) "Over the hills and faraway: The relationship between physical distance and abstraction," Current Directions in Psychological Science, 19 (6), 390-394.
Ledgerwood, A., Wakslak, C. J., and Wang, M. A. (2010) "Differential information use for near and distant decisions.," Journal of Experimental Social Psychology, 46 (4), 638-642.
Darwent, K. M., Fujita, K., and Wakslak, C. J. (2010) "On the Role of Abstraction in Global and Local Processing Phenomena," Psychological Inquiry, 21 (3), 198 - 202.
Henderson, M. D., and Wakslak, C. J. (2010) "Psychological Distance and Priming: When Do Semantic Primes Impact Social Evaluations?," Personality and Social Psychology Bulletin, 36 (7), 975-985.