University of Southern California

Richard Chase
Justin Dart Professor Emeritus of Data Sciences and Operations

USC Marshall School of Business
Los Angeles, CA 90089-0808



Richard B. Chase received his Ph.D. from the University of California, Los Angeles in the field of Operations Management. He is widely known for his work in service design Richard has published papers in journals that include Management Science, Operations Research, Journal of Service Research, Journal of Operations Management, and Manufacturing & Service Operations Management.He is on the editorial boards of Manufacturing & Service Operations Management; an Editorial Advisory boards of Production and Operations Management Journal, Journal of Operations Management, and the Journal of Service Research,and the Cornell Quarterly Dick has consulted with a variety of organizations including IBM, MGM Grand, Westin Hotels, and Aloha Airlines.


Dasu, S., Chase, R. B., and Sperdin, A. B. (2016) "Leveraging Customer Psychology in Service Encounter Design: A Research Agenda," Production and Operations Management.
Chase, R. B., and Dasu, S. (2014) "Experience Psychology a proposed new subfield of service management," Journal of Service Management, 25 (5), 574-577.
Dasu, S., and Chase, R. B., The Customer Service Solution, McGraw Hill 2013.
Dasu, S., and Chase, R. B. (2010) "Designing the Soft Side of Services," Sloan Management Review, 52 (1), 33-39.
Chase, R. B., Cook, , Bowen, , Dasu, S., and Tansik, (2002) "Human Issues in Service Design," Journal of Operations Management, 20 (1), 159-174.
Chase, R. B., and Rajagopalan, S. (1993) "A Production Planning and Scheduling System at an Environmental Laboratory," International Journal of Production Economics, 29 (1), 125-138.
Chase, R. B., Bowen, D., and Cummings, T. G., Service Management Effectiveness, Jossey-Bass, San Francisco 1990.