USC Marshall School of Business

Nathanael Fast's award-winning research explores how people shape and are shaped by hierarchy, roles, and culture. He studies the ways in which power and status affect how people perceive reality, make decisions, and behave toward others. He also examines the psychological processes that influence the spread of ideas and culture. His findings have been published in leading journals such as Psychological Science, Organizational Behavior and Human Decision Processes, and Journal of Experimental Social Psychology. His research has been highlighted in numerous media outlets, including ABC News, Newsweek, Time, The Economist, CNN, Discover, Forbes, Wall Street Journal, and New York Times.