University of Southern California

Peter Cardon
Associate Professor of Clinical Management Communication

USC Marshall School of Business
Los Angeles, CA 90089-0808

PhD, MBA, Utah State University


Peter Cardon teaches management communication, international business communication, and advanced business writing. His primary research interests are intercultural communication and social networking. Pete is currently 1st Vice President of the Association for Business Communication and a board member for the Orchid Foundation. Prior to joining USC, Pete taught at the University of South Carolina for six years and Utah State University for three years. Before working in higher education, he held several marketing and management positions in the tourism and manufacturing industries. Along the way, he has worked in China for three years and traveled to approximately forty countries for work and research. He is the author of Business Communication: Developing Leaders for a Networked World.


Perceptions of Civility for Mobile Phone Use in Formal and Informal Meetings 2013
The Hype and Reality of Social Media Use for Work Collaboration and Team Communication 2013
Business Communication: Developing Leaders for a Networked World 2013
Does Sample Size Matter in Qualitative IS Studies? 2012
Examining Japanese Tourists’ U.S.-Bound Travel Constraints 2012
Taking Green Computing to the Computer Lab 2012
The Wit and Wisdom of Chinese Tour Guides: A Critical Tourism Perspective. 2012
E-portfolios in Business Communication Courses as Tools for Employment 2011
Using VMware to Teach System Administration in a Lab 2011
Resident Attitudes towards Gaming and Tourism Development in Macao: Growth Machine Theory as a Context for Identifying Supporters and Opponents 2011
Using Theory-driven Scenarios to Teach about Individualism and Collectivism in Cross-cultural Training 2011
A Meta-analysis of the Cultural Propositions about Conflict Management Styles in Face-negotiation Theory: Recommendations for Advancing Intercultural Business Communication Research. 2010
A Measured Approach to Adopting New Media in the Business Communications Classroom 2010
Brand China: Tour Guide Perceptions and Implications for Destination Branding and Marketing 2010
Learning about stereotypes across cultures with films: Using target cultural members’ perspectives 2010
Using typologies to interpret study abroad preferences of American business students: Applying a tourism framework to international education. 2010
Online and offline social ties among social network website users: An exploratory study in eleven societies. 2009
Professional characteristics communicated by formal versus casual workplace attire. 2009
A model of face practices in Chinese business culture: Implications for Western businesspersons 2009
A comparison of study abroad and globalization attitudes among information systems, computer science, and business students: Recommendations for IS curriculum design 2009
A critique of Hall’s contexting model: A meta-analysis of the intercultural business and technical communication literature 2008
National culture and technology acceptance: The impact of uncertainty avoidance 2008
Social networking websites in India and the United States: A cross-national comparison of online privacy and communication 2008
Horizontal and vertical individualist and collectivist tendencies among Chinese and American management students 2008
Loss of Face among Chinese Businesspeople in Intracultural and Intercultural Business Interactions 2007
The importance of teaching about globalization in business education 2007
Reacting to face loss in Chinese business culture: An interview report 2006
Evaluation of cross-cultural training: Application of a human resource development model 2006
The role of face in Chinese and East Asian Cultures: Implications for applying context to marketing research 2006
The changing nature of global assignments: Implications for cross-cultural training 2006
Face: Western and Eastern perspectives 2005
International outsourcing of service jobs: The benefits and costs 2004
Chinese business face: Communication behaviors and teaching approaches 2003
The effectiveness of substitute teacher training: The results of a Utah study 2003
Management of substitute teachers in Utah: Current practices and recommendations for the future 2002
Guanxi relationships: The key to doing business in China 2001
Recruiting and retaining substitute teachers 2001