University of Southern California

Peter Cardon
Associate Professor of Clinical Management Communication

USC Marshall School of Business
Los Angeles, CA 90089-0808

Phone: 
213-740-0133
Education: 
PhD, MBA, Utah State University

Overview

Peter Cardon teaches management communication, international business communication, new media and communication, and advanced business writing. His primary research interests are intercultural communication and social networking. Pete is currently 1st Vice President of the Association for Business Communication and a board member for the Orchid Foundation. Prior to joining USC, Pete taught at the University of South Carolina for six years and Utah State University for three years. Before working in higher education, he held several marketing and management positions in the tourism and manufacturing industries. Along the way, he has worked in China for three years and traveled to approximately forty countries for work and research. He is the author of Business Communication: Developing Leaders for a Networked World.

Research

Cardon, P., and Marshall, B. (2014) "The Hype and Reality of Social Media Use for Work Collaboration and Team Communication," International Journal of Business Communication.
Washington, M., Okoro, E. A., and Cardon, P. (2014) "Perceptions of Civility for Mobile Phone Use in Formal and Informal Meetings," Business and Professional Communication Quarterly, 77 (1), 52-64.
Cardon, P. (2013) "Business Communication: Developing Leaders for a Networked World," McGraw-Hill 544 pages.
Marshall, B., and Cardon, P. (2013) "Does Sample Size Matter in Qualitative IS Studies?," Journal of Computer Information Systems, 54 (1), 11-22.
Li, X. R., He, L., Harrill, R., and Cardon, P. (2012) "Examining Japanese Tourists’ U.S.-Bound Travel Constraints," Current Issues in Tourism, 13 (1), 1-18.
Robertson, P., Marshall, B., Cardon, P., and Goreva, N. (2012) "Taking Green Computing to the Computer Lab," Issues in Information Systems, 13 (1), 294-299.
Dioko, L. D., Harrill, R., and Cardon, P. (2012) "The Wit and Wisdom of Chinese Tour Guides: A Critical Tourism Perspective.," Journal of China Tourism Research, 9 (1), 27-49.
Okoro, E. A., Washington, M. C., and Cardon, P. (2011) "E-portfolios in Business Communication Courses as Tools for Employment," Business Communication Quarterly, 73 (3), 347-351.
Marshall, B., Cardon, P., Callender, C., Robertson, P., and Patel, N. (2011) "Using VMware to Teach System Administration in a Lab," Issues in Information Systems, 12 (2), 153-161.
Harrill, R., Uysal, M., Cardon, P., Vong, F., and Dioko, L. D. (2011) "Resident Attitudes towards Gaming and Tourism Development in Macao: Growth Machine Theory as a Context for Identifying Supporters and Opponents," International Journal of Tourism Research, 13 (1), 41-53.
Okoro, E. A., Cardon, P., and & Marshall, B. (2011) "Using Theory-driven Scenarios to Teach about Individualism and Collectivism in Cross-cultural Training," Journal of Business and Training Education, 20, 27-44.
Cardon, P. (2011) "Using typologies to interpret study abroad preferences of American business students: Applying a tourism framework to international education.," Journal of Education for Business, 86 (2), 111-118.
Cardon, P. (2010) "A Meta-analysis of the Cultural Propositions about Conflict Management Styles in Face-negotiation Theory: Recommendations for Advancing Intercultural Business Communication Research.," Journal of Rhetoric, Professional Communication, and Globalization, 1, 35-59.
Cardon, P. (2010) "Brand China: Tour Guide Perceptions and Implications for Destination Branding and Marketing," Tourism Analysis, 15 (3), 345-355.
Cardon, P. (2010) "Learning about stereotypes across cultures with films: Using target cultural members’ perspectives," Business Communication Quarterly, 73 (2), 150-165.
Cardon, P. (2010) "A Measured Approach to Adopting New Media in the Business Communications Classroom," Business Communication Quarterly, 73 (4), 434-438.
Cardon, P. (2009) "Online and offline social ties among social network website users: An exploratory study in eleven societies.," Journal of Computer Information Systems, 50 (1), 54-64.
Cardon, P. (2009) "Professional characteristics communicated by formal versus casual workplace attire.," Business Communication Quarterly, 72 (3), 355-360.
Cardon, P. (2009) "A model of face practices in Chinese business culture: Implications for Western businesspersons," Thunderbird International Business Review, 51 (1), 19-36.
Cardon, P. (2009) "A comparison of study abroad and globalization attitudes among information systems, computer science, and business students: Recommendations for IS curriculum design," Issues in Information Systems, 10 (1), 28-39.
Cardon, P. (2008) "A critique of Hall’s contexting model: A meta-analysis of the intercultural business and technical communication literature," Journal of Business and Technical Communication, 22 (4), 399-428.
Cardon, P. (2008) "Social networking websites in India and the United States: A cross-national comparison of online privacy and communication," Issues in Information Systems, 9 (2), 87-94.
Cardon, P. (2008) "National culture and technology acceptance: The impact of uncertainty avoidance," Issues in Information Systems, 9 (2), 103-110.
Cardon, P. (2008) "Horizontal and vertical individualist and collectivist tendencies among Chinese and American management students," Journal for Global Business Education, 8, 1-18.
Cardon, P. (2007) "Loss of Face among Chinese Businesspeople in Intracultural and Intercultural Business Interactions," DPE Journal, 49 (3), 19-39.
Cardon, P. (2007) "The importance of teaching about globalization in business education," Journal for Global Business Education, 7, 1-20.
Cardon, P. (2006) "Reacting to face loss in Chinese business culture: An interview report," Business Communication Quarterly, 69 (4), 439-443.
Cardon, P. (2006) "Evaluation of cross-cultural training: Application of a human resource development model," Workforce Education Forum, 33 (2), 19-32.
Cardon, P. (2006) "The role of face in Chinese and East Asian Cultures: Implications for applying context to marketing research," 2006 Korean Academy of Marketing Science Spring International Conference Proceedings.
Cardon, P. (2006) "The changing nature of global assignments: Implications for cross-cultural training," Business Education Forum, 60 (3), 48-50.
Cardon, P. (2005) "Face: Western and Eastern perspectives," National Business Education Association Yearbook, 43, 172-186.
Cardon, P. (2004) "International outsourcing of service jobs: The benefits and costs," Business Education Forum, 59 (2), 36-38.
Cardon, P. (2003) "Chinese business face: Communication behaviors and teaching approaches," Business Communication Quarterly, 66 (4), 9-22.
Cardon, P. (2003) "The effectiveness of substitute teacher training: The results of a Utah study," ERS Spectrum Journal of Research and Information, 21 (1), 40-46.
Cardon, P. (2002) "Management of substitute teachers in Utah: Current practices and recommendations for the future,".
Cardon, P. (2001) "Guanxi relationships: The key to doing business in China," Business Education Forum, 56 (1), 29-30, 39-40.
Cardon, P. (2001) "Recruiting and retaining substitute teachers," SubJournal, 2 (1), 37-44.