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2016 Research Fair Videos

Recent Research

Hoyer, W., MacInnis, D. J., and Pieters, R. (2017) "Consumer Behavior, 7th Edition,".
Ozkan, E., and Ward, A. R. (2016) "Dynamic Matching for Real-Time Ridesharing,".
Li, X., Bresnahan, T., and Yin, P. (2016) "Paying Incumbents and Customers to Enter an Industry: Buying Downloads,".
Cavanaugh, L. A. (2016) "Consumer Behavior in Close Relationships," Current Opinion in Psychology, 10, 101-106.
Vyas, N. (2016) "Turning Disruptive Technology into a Positive," Institute of Supply Managememnt, 3rd (July, 2016),
Reimann, M., Bechara, A., and MacInnis, D. J. (2016) "Leveraging the Happy Meal Effect: Substituting Food with Modest-Non Food Incentives Decreases Portion Size Choice," Journal of Experinment Psychology: Applied forthcoming.
O'Leary, D. E., "Some Issues of Privacy in a World of Big Data and Data Mining," in Hu, F., eds., Big Data: Storage, Sharing, and Security (3S), Taylor & Francis LLC, CRC Press 2016.
Isikman, E., MacInnis, D. J., Ulkumen, G., and Cavanaugh, L. A. (2016) "The Effects of Curiosity-Evoking Events on Activity Enjoyment," Journal of Experimental Psychology: Applied (In Press).
University of Washington, F. I., Dasu, S., and UCLA, R. A. (2016) "Beyond Price Mechanisms: How Much Can Service Help Manage the Competition from Gray Markets?," European Journal of Operations Research.
Frydman, C. D., and Nave, G. (2016) "Extrapolative Beliefs in Economic and Perceptual Decisions: Evidence of a Common Mechanism," Management Science.
Reimann, M., MacInnis, D. J., and Bechara, A. (2016) "Can Smaller Meals Make You Happy? Behavioral, Neurophysiological and Psychological Insights into Motivating Smaller Portion Choice," Journal of the Association for Consumer Research, 1 (1), forthcoming.
Tully, S., and Meyvis, T. (2016) "Questioning the End Effect: Endings Do Not Inherently Have a Disproportionate Impact on Evaluations of Experiences," Journal of Experimental Psychology: General (March).
Davis, J., Chhabra, Y., and Yin, P. (2016) "Experimentation Strategies and Entrepreneurial Innovation: Parallel and Sequential Innovation in the iPhone App Ecosystem," INSEAD Working Paper No. 2014/24/EFE.
Shi, M., Yang, B., and Chiang, J. (2016) "The Impact of Tie Strength Dynamics on Dyad Calling Behavior,".
Zhang, W., Dasu, S., and Ahmadi, R. (2016) "When larger customers may not get greater discounts -bargaining in high tech supply chains," Management Science.
Wu, Y., Qin, B., and Stromberg, D. (2016) "The Political Economy of Social Media in China," Invited submission to the Journal of Economic Perspectives.
Frambach, R. T., Fiss, P. C., and Ingenbleek, P. T. (2016) "How important is customer orientation for firm performance? A fuzzy set analysis of orientations, strategies, and environments," Journal of Business Research.
Lennox, C., Wu, X., and Zhang, T. (2016) "The effect of audit adjustments on earnings quality: Evidence from China," Journal of Accounting and Economics.

Marshall in the Media

7/21/15 NPR (“Air Talk with Larry”)
John Boudreau discusses the state of human resources stemming from article he co-wrote in the Harvard Business Review “Bright, Shiny Objects and the Future of HR.
7/19/15 Los Angeles Business Journal
The LABJ quoted Ira Kalb in a story about how sometimes controversial comments that go viral backfire on a brand.
7/17/15 San Francisco Chronicle
The San Francisco Chronicle quoted Ira Kalb about how Yahoo! could be marketing its mobile services better.
7/17/15 NPR Marketplace
Lars Perner discussed digital online TV advertising and the ability of consumers to opt out of ads by paying more, given Hulu's announcement of the option.

Faculty Positions

Please visit the Faculty Positions Available page for more information and a complete list of open positions at the USC Marshall School of Business.